Compare HubSpot Marketing Hub vs. Marketo

Cancel
You must select at least 2 products to compare!
HubSpot Marketing Hub Logo
1,629 views|1,127 comparisons
Marketo Logo
1,741 views|1,403 comparisons
Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"Their blog platform and form capabilities are very easy to use and integrate within our web site."

More HubSpot Marketing Hub Pros »

"The most valuable feature of this solution is Smart Campaigns."

More Marketo Pros »

Cons
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

More HubSpot Marketing Hub Cons »

"Marketo should give more power to the users for data manipulation."

More Marketo Cons »

report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
447,654 professionals have used our research since 2012.
Ranking
4th
Views
1,629
Comparisons
1,127
Reviews
2
Average Words per Review
100
Avg. Rating
6.0
2nd
Views
1,741
Comparisons
1,403
Reviews
1
Average Words per Review
245
Avg. Rating
10.0
Popular Comparisons
Compared 3% of the time.
Compared 19% of the time.
Compared 12% of the time.
Compared 10% of the time.
Compared 4% of the time.
Learn
HubSpot
Adobe
Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Offer
Learn more about HubSpot Marketing Hub
Learn more about Marketo
Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, DuoMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top Industries
VISITORS READING REVIEWS
Computer Software Company44%
Comms Service Provider14%
Media Company6%
Retailer6%
VISITORS READING REVIEWS
Computer Software Company41%
Comms Service Provider10%
Financial Services Firm7%
Media Company7%
Company Size
REVIEWERS
Small Business79%
Midsize Enterprise14%
Large Enterprise7%
REVIEWERS
Small Business50%
Midsize Enterprise20%
Large Enterprise30%
Find out what your peers are saying about HubSpot Marketing Hub vs. Marketo and other solutions. Updated: November 2020.
447,654 professionals have used our research since 2012.
HubSpot Marketing Hub is ranked 4th in Marketing Automation with 2 reviews while Marketo is ranked 2nd in Marketing Automation with 1 review. HubSpot Marketing Hub is rated 6.0, while Marketo is rated 10.0. The top reviewer of HubSpot Marketing Hub writes "Good form capabilities and integrates well, but the API capabilities are minimal". On the other hand, the top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, IBM Watson Campaign Automation, Oracle Eloqua and BlueConic, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Amazon Pinpoint, Oracle Eloqua and Aprimo.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.