Marketo Reviews

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Mark Beebe
Real User
Marketing Campaign Manager with 51-200 employees
Jul 17 2017

What is most valuable?

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

What needs improvement?

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked. A simple indicator of this, is when Marketo analytics show... more»

What's my experience with pricing, setup cost, and licensing?

Pricing depends on the size of your database and feature set. Our experience with the renewal process has been frustrating. Marketo bakes a substantial price increase into each contract which has required renegotiation every year.
Eitan Rapps
Marketing at Kenes Group
Jun 21 2017

What is most valuable?

* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated... more»

How has it helped my organization?

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send... more»

What needs improvement?

* Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data. * The landing page building is still a very non-intuitive and a... more»
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Kc Cox
Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed
Jun 30 2017

What do you think of Marketo?

What is most valuable?: I like the integration with Salesforce. • How has it helped my organization?: We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin. • What needs improvement?: Speed to sync if you have lots of leads Attribution reporting • For how long have I used the solution?: We have been using this solution for six years. • What do I think about the stability of the solution?: In terms of stability, it takes longer to sync with Salesforce than it should at times. • What do I think about the scalability of the solution?: In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce. • How is customer service and technical support?: I would give technical...


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What is Marketo?

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Marketo customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

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