Compare HCL Campaign vs. Salesforce Marketing Cloud

HCL Campaign is ranked 6th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 3 reviews. HCL Campaign is rated 0, while Salesforce Marketing Cloud is rated 9.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". HCL Campaign is most compared with Adobe Campaign, Salesforce Marketing Cloud and SAS Marketing Automation, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud and Adobe Campaign.

HCL Campaign

Salesforce Marketing Cloud

HCL Campaign

1,282 views|1,104 comparisons

Salesforce Marketing Cloud

Read 3 Salesforce Marketing Cloud reviews.

4,711 views|3,896 comparisons

Most Helpful Review

Use HCL Campaign? Share your opinion.

Ken Watson

Vice President Information Technology at a financial services firm

Sending personalized emails to clients and prospects helps build our brand awareness

This solution has improved organization brand awareness with prospects and clients. It can track open and click-through rates, among other Key... Read more »

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Ranking
6th out of 21 in Marketing Management Views 1,282 Comparisons 1,104 Reviews 0 Average Words per Review 0 Avg. Rating N/A	1st out of 21 in Marketing Management Views 4,711 Comparisons 3,896 Reviews 3 Average Words per Review 413 Avg. Rating 9.3
Top Comparisons
Adobe Campaign vs. HCL Campaign Compared 34% of the time. Salesforce Marketing Cloud vs. HCL Campaign Compared 25% of the time. SAS Marketing Automation vs. HCL Campaign Compared 13% of the time. See more HCL Campaign competitors » + Add more products to compare	Oracle Eloqua vs. Salesforce Marketing Cloud Compared 20% of the time. SAP Marketing Cloud vs. Salesforce Marketing Cloud Compared 17% of the time. Adobe Campaign vs. Salesforce Marketing Cloud Compared 10% of the time. See more Salesforce Marketing Cloud competitors » + Add more products to compare
Also Known As
IBM Campaign, IBM Unica	ExactTarget
Learn
HCL	Salesforce
Overview
IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts. IBM Campaign enables you to: Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more. Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns. Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules. Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability. Choose an on-premise or cloud deployment model of preference.	Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about HCL Campaign Learn More	Learn more about Salesforce Marketing Cloud Learn More
Sample Customers
Jabil Circuit, Infinity Computers and Communications Company, Bridgevine, KCE Electronics Public Company Limited, Uvionics Tech, United Rentals, Apptimate AB, Cablevision, Gwinnett County Public Schools, Vita Group, Vodafone Espana S.A.U., Scania IT	American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
No Data Available	VISITORS READING REVIEWS Software R&D Company51% Financial Services Firm11% Comms Service Provider6% Retailer5%

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