Anonymous UserProduct Specialist at a tech services company
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"It provides good support for really large databases."
"The initial setup was straightforward."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The solution is very, very scalable."
"The Journey Builder and the Email Studio features are most valuable."
"Email automation is most valuable."
"This product hasn't kept up to date on features."
"The solution could improve by having a more user-friendly interface."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The solution can be difficult to set up for non-technical individuals."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
Oracle Eloqua is ranked 5th in Marketing Automation with 2 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews. Oracle Eloqua is rated 8.6, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Oracle Eloqua writes "A key feature is the great support of extremely large databases". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Oracle Eloqua is most compared with Marketo, SAP Marketing Cloud, Pardot, HubSpot Marketing Hub and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign, HubSpot Marketing Hub and Marketo.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.