Compare Oracle Eloqua vs. Salesforce Marketing Cloud

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Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2021.
521,690 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"It provides good support for really large databases.""The initial setup was straightforward."

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"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.""The solution is very, very scalable.""The Journey Builder and the Email Studio features are most valuable.""Email automation is most valuable."

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Cons
"This product hasn't kept up to date on features.""The solution could improve by having a more user-friendly interface."

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"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The solution can be difficult to set up for non-technical individuals.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

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Pricing and Cost Advice
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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

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Questions from the Community
Top Answer: It provides good support for really large databases.
Top Answer: They charge in different ways for the license. It can be related to the size of the database or number of users. In 2019,the basic version cost $2,000 a month per user. The standard version was around… more »
Top Answer: This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share.
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
5th
Views
2,234
Comparisons
1,835
Reviews
1
Average Words per Review
455
Rating
8.0
1st
Views
6,275
Comparisons
5,322
Reviews
4
Average Words per Review
393
Rating
8.5
Popular Comparisons
Also Known As
Eloqua, Oracle Marketing Cloud
ExactTarget
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Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Oracle Eloqua
Learn more about Salesforce Marketing Cloud
Sample Customers
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
REVIEWERS
Computer Software Company40%
Manufacturing Company20%
Marketing Services Firm10%
Media Company10%
VISITORS READING REVIEWS
Computer Software Company49%
Comms Service Provider17%
Financial Services Firm5%
Manufacturing Company4%
VISITORS READING REVIEWS
Computer Software Company43%
Comms Service Provider16%
Media Company6%
Financial Services Firm5%
Company Size
REVIEWERS
Small Business32%
Midsize Enterprise26%
Large Enterprise42%
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2021.
521,690 professionals have used our research since 2012.

Oracle Eloqua is ranked 5th in Marketing Automation with 2 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews. Oracle Eloqua is rated 8.6, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Oracle Eloqua writes "A key feature is the great support of extremely large databases". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Oracle Eloqua is most compared with Marketo, SAP Marketing Cloud, Pardot, HubSpot Marketing Hub and Oracle CRM, whereas Salesforce Marketing Cloud is most compared with Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign, HubSpot Marketing Hub and Marketo.

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