We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"It provides good support for really large databases."
"The ease of maintenance is the most valuable feature."
"The solution is stable."
"The initial setup was straightforward."
"Lead scoring has helped with the process of qualifying leads."
"It is a user-friendly product."
"The Journey and CloudPages and automation are all great."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"It is very easy to use from a marketing standpoint."
"The Journey Builder and the Email Studio features are most valuable."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The solution could improve by having a more user-friendly interface."
"The reporting features should be improved."
"This product hasn't kept up to date on features."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The cost of the solution has room for improvement."
"The solution does not have a good database architecture."
"Reporting is very clunky and not user friendly."
"The pricing is a bit high."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"Managing large volumes of data takes too long."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The cost is always a concern for anyone using a SaaS product."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.