Compare Oracle Eloqua vs. Salesforce Marketing Cloud

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Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
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Top Answer: The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.
Top Answer: Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.
Top Answer: We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send… more »
Ranking
4th
Views
1,980
Comparisons
1,561
Reviews
1
Average Words per Review
134
Avg. Rating
8.0
1st
Views
5,450
Comparisons
4,528
Reviews
3
Average Words per Review
413
Avg. Rating
9.3
Popular Comparisons
Compared 6% of the time.
Compared 5% of the time.
Also Known As
Eloqua, Oracle Marketing CloudExactTarget
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Oracle
Salesforce
Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Oracle Eloqua
Learn more about Salesforce Marketing Cloud
Sample Customers
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
REVIEWERS
Computer Software Company38%
Financial Services Firm13%
Manufacturing Company13%
Marketing Services Firm13%
VISITORS READING REVIEWS
Computer Software Company63%
Media Company12%
Insurance Company4%
Financial Services Firm4%
VISITORS READING REVIEWS
Computer Software Company59%
Media Company6%
Comms Service Provider5%
Retailer5%
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
438,246 professionals have used our research since 2012.
Oracle Eloqua is ranked 4th in Marketing Automation with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 3 reviews. Oracle Eloqua is rated 8.0, while Salesforce Marketing Cloud is rated 9.4. The top reviewer of Oracle Eloqua writes "The segmentation and email creation features are the most critical to my job". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Oracle Eloqua is most compared with Marketo, SAP Marketing Cloud, Pardot, HubSpot Marketing Hub and IBM Watson Campaign Automation, whereas Salesforce Marketing Cloud is most compared with SAP Marketing Cloud, Adobe Campaign, HubSpot Marketing Hub, Marketo and Amazon Pinpoint.

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