Compare HubSpot Marketing Hub vs. Salesforce Marketing Cloud

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Most Helpful Review
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
437,168 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
Their blog platform and form capabilities are very easy to use and integrate within our web site.Customer support is helpful and responsive.Ease of editing and creating templates after initial development with the Design Manager.

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The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

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Cons
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly.

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We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.

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Top Answer: The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.
Top Answer: Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.
Top Answer: We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send… more »
Ranking
2nd
Views
1,653
Comparisons
1,137
Reviews
3
Average Words per Review
141
Avg. Rating
7.3
1st
Views
5,450
Comparisons
4,528
Reviews
3
Average Words per Review
413
Avg. Rating
9.3
Popular Comparisons
Compared 4% of the time.
Compared 4% of the time.
Also Known As
ExactTarget
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HubSpot
Salesforce
Overview
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs. Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about HubSpot Marketing Hub
Learn more about Salesforce Marketing Cloud
Sample Customers
Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, DuoAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company42%
Comms Service Provider7%
Retailer7%
Media Company7%
VISITORS READING REVIEWS
Computer Software Company59%
Media Company6%
Comms Service Provider5%
Retailer5%
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
437,168 professionals have used our research since 2012.
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 3 reviews. HubSpot Marketing Hub is rated 7.4, while Salesforce Marketing Cloud is rated 9.4. The top reviewer of HubSpot Marketing Hub writes "Ease of editing and creating templates after initial development with the Design Manager". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". HubSpot Marketing Hub is most compared with SAP Marketing Cloud, IBM Watson Campaign Automation, Oracle Eloqua, Marketo and BlueConic, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud, Adobe Campaign, Marketo and Amazon Pinpoint. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.

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