We performed a comparison between HubSpot Marketing Hub and Salesforce Marketing Cloud based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.
Comparison Results: Users of HubSpot Marketing Hub report that the interface needs improvement, say the solution is very expensive, and do not report an ROI. For these reasons, Salesforce Marketing Cloud wins in this comparison.
"The product has the most valuable enterprise features."
"Ease of editing and creating templates after initial development with the Design Manager."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"As a CRM tool, it looks good."
"There are customizable templates and we can easily make the templates more dynamic."
"It's my understanding that the initial setup is a straightforward process."
"Customer support is helpful and responsive."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"It is easy to send emails and SMS's."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"I like the user interface it has a nice look and feel."
"Offers many great features and is intuitive."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Increase the CRM size for sole proprietors before increasing the fee."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"It should contain artificial intelligence, in my opinion."
"The cost is always a concern for anyone using a SaaS product."
"The solution can be difficult to set up for non-technical individuals."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"In a future release, adding end-user personalization would be a benefit."
"The processing speed, the way information displays, and scrolling options can be improved."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. HubSpot Marketing Hub is rated 8.2, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HubSpot Marketing Hub is most compared with Marketo, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our HubSpot Marketing Hub vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.