Salesforce Marketing Cloud Reviews

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Chloe Anne O'hara
Consultant
Senior Marketing Automation Consultant at CloudShift Group
Nov 16 2018

What is most valuable?

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images… more»

How has it helped my organization?

* Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing. * Allows… more»

What needs improvement?

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes… more»

What's my experience with pricing, setup cost, and licensing?

We make educated recommendations about which features would be used to implement our clients' solutions. Our clients… more»

If you previously used a different solution, which one did you use and why did you switch?

No.

What other advice do I have?

Consider your options and stay true to what is best for your business.
Sébastien D'angelo
Real User
Email Solutions Architect at a marketing services firm with 501-1,000 employees
Jul 09 2017

What is most valuable?

For me, having a developer mindset, I found the script functionality and the cloud pages to be very useful.

How has it helped my organization?

I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the… more»

What needs improvement?

There are a few bugs here and there, but nothing bad. The platform is pretty robust. One thing to improve would be the… more»

What's my experience with pricing, setup cost, and licensing?

Not everything sold is vital, but there are advantages to having items like Journey Builder. The platform is worth the… more»

If you previously used a different solution, which one did you use and why did you switch?

I used the Experian email platform and it was very slow and hard to use. Mailchimp is great for small businesses, but I… more»

What other advice do I have?

I sincerely recommend the SFMC platform and advise you to hire a Solutions Architect to set it up. It is quite a complex… more»
Find out what your peers are saying about Influitive AdvocateHub vs. Salesforce Marketing Cloud and other solutions. Updated: March 2019.
332,644 professionals have used our research since 2012.
Dyamappa Dn
Real User
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
Jul 14 2017

What do you think of Salesforce Marketing Cloud?

What is most valuable?

We are able to concentrate all inbound and outbound data in one screen.

How has it helped my organization?

This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself.

What needs improvement?

The analytics feature needs some improvement.

For how long have I used the solution?

We have been using the solution for two years.

What do I think about the stability of the solution?

We did not encounter any issues with stability.

What do I think about the scalability of the solution?

We did not encounter any issues with scalability.

How is customer service and technical support?

I would rate the technical support at 8/10. I raised many problems on the website and I got good responses.

Which solutions

RICKY RAKESH JHA FIP
Real User
User
Mar 28 2019

What do you think of Salesforce Marketing Cloud?

What is our primary use case?

A powerful platform with robust features — for a seamless one-tool solution.

How has it helped my organization?

Eliminated multi-platform departmental dependency Helped in the controlled sales cycle.

What is most valuable?

Options with API and cross-platform connectivity.

What needs improvement?

Data protection and region specfic customization.

For how long have I used the solution?

One to three years.

Articles

User Assessments By Topic About Salesforce Marketing Cloud

Find out what your peers are saying about Influitive AdvocateHub vs. Salesforce Marketing Cloud and other solutions. Updated: March 2019.
332,644 professionals have used our research since 2012.

Salesforce Marketing Cloud Questions

Salesforce Marketing Cloud Projects By Members

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Also known as
ExactTarget
Salesforce Marketing Cloud customers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

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