Salesforce Marketing Cloud Reviews

Chloe Anne O'hara

Senior Marketing Automation Consultant at CloudShift Group

Nov 16 2018

Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.

What is most valuable?

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in… more»

How has it helped my organization?

* Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing. * Allows organisations to connect with leads and customers… more»

What needs improvement?

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience… more»

What's my experience with pricing, setup cost, and licensing?

We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate… more»

If you previously used a different solution, which one did you use and why did you switch?

No.

What other advice do I have?

Consider your options and stay true to what is best for your business.

Which other solutions did I evaluate?

Initially my previous company Davanti Consulting chose Marketo as an alternative Marketing Automation tool, however we did not see this as a good fit for the business. My… more»

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RICKY RAKESH JHA FIP

User

Mar 28 2019

Eliminated multi-platform departmental dependency

What do you think of Salesforce Marketing Cloud?

What is our primary use case?

A powerful platform with robust features — for a seamless one-tool solution.

How has it helped my organization?

Eliminated multi-platform departmental dependency Helped in the controlled sales cycle.

What is most valuable?

Options with API and cross-platform connectivity.

What needs improvement?

Data protection and region specfic customization.

For how long have I used the solution?

One to three years.

See Entire Salesforce Marketing Cloud Review (72 Words) »

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

Also known as

ExactTarget

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips