Salesforce Marketing Cloud Overview

Salesforce Marketing Cloud is the #1 ranked solution in our list of top Social CRM tools. It is most often compared to Oracle Eloqua: Salesforce Marketing Cloud vs Oracle Eloqua

What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

Salesforce Marketing Cloud is also known as ExactTarget.

Salesforce Marketing Cloud Customers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Salesforce Marketing Cloud Video

Salesforce Marketing Cloud Reviews

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Ken Watson
Vice President Information Technology at a financial services firm with 201-500 employees
Real User
Top 20Leaderboard
Oct 27, 2019
Sending personalized emails to clients and prospects helps build our brand awareness

What is our primary use case?

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

Pros and Cons

  • "The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
  • "We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

What other advice do I have?

We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.
Real User
Top 5Leaderboard
Mar 28, 2019
Eliminated multi-platform departmental dependency

What is our primary use case?

A powerful platform with robust features — for a seamless one-tool solution.

How has it helped my organization?

Eliminated multi-platform departmental dependency Helped in the controlled sales cycle.

What is most valuable?

Options with API and cross-platform connectivity.

What needs improvement?

Data protection and region specfic customization.

For how long have I used the solution?

One to three years.