SAP Marketing Cloud vs. Salesforce Marketing Cloud

Salesforce Marketing Cloud is ranked 2nd in Marketing Automation with 3 reviews vs SAP Marketing Cloud which is ranked 10th in Marketing Automation. The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Salesforce Marketing Cloud is most compared with Adobe Campaign, Pardot and Marketo. SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and Oracle Marketing Cloud.
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Quotes From Members Comparing SAP Marketing Cloud vs. Salesforce Marketing Cloud

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301,872 professionals have used our research since 2012.
Ranking
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4,671
Comparisons
3,332
Reviews
3
Followers
209
Avg. Rating
8.0
Views
1,520
Comparisons
1,145
Reviews
0
Followers
121
Avg. Rating
N/A
Views
0
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0
Reviews
1
Followers
1
Avg. Rating
5.0
Top Comparisons
Compared 10% of the time.
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Compared 15% of the time.
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Compared 25% of the time.
Also Known As
ExactTargetSAP Hybris Marketing Cloud
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Salesforce
SAP
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Overview
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

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Sample Customers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, PhilipsPT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
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