Compare SAP Marketing Cloud vs. Salesforce Marketing Cloud
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 3 reviews while SAP Marketing Cloud is ranked 5th in Marketing Automation. Salesforce Marketing Cloud is rated 9.4, while SAP Marketing Cloud is rated 0. The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". On the other hand, Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud and Adobe Campaign, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and HubSpot.
Most Helpful Review | |||
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Ranking  | |
Views 4,907 Comparisons 4,076 Reviews 3 Average Words per Review 413 Avg. Rating 9.3 | Views 2,179 Comparisons 1,876 Reviews 0 Average Words per Review 0 Avg. Rating N/A |
Top Comparisons | |
 Compared 23% of the time.  Compared 17% of the time.  Compared 9% of the time. |  Compared 38% of the time. Compared 15% of the time.  Compared 12% of the time. |
Also Known As | |
| ExactTarget | SAP Hybris Marketing Cloud |
Learn | |
| Salesforce | SAP |
Overview | |
| Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation. | SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities. |
Offer | |
Learn more about Salesforce Marketing Cloud | Learn more about SAP Marketing Cloud |
Sample Customers | |
| American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips | PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc. |
Top Industries | |
Software R&D Company54% Financial Services Firm10% Comms Service Provider7% Retailer6% | No Data Available |
Find out what your peers are saying about HubSpot vs. Salesforce Marketing Cloud and other solutions. Updated: January 2020.
398,890 professionals have used our research since 2012.
See also Salesforce Marketing Cloud Reviews, SAP Marketing Cloud Reviews, and our list of Best Marketing Automation Companies.
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