Compare SAP Marketing Cloud vs. Salesforce Marketing Cloud

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Most Helpful Review
Use SAP Marketing Cloud? Share your opinion.
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: January 2021.
455,301 professionals have used our research since 2012.
Quotes From Members

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455,301 professionals have used our research since 2012.
Ranking
1st
Views
5,794
Comparisons
4,880
Reviews
2
Average Words per Review
208
Rating
9.5
6th
Views
2,204
Comparisons
1,885
Reviews
0
Average Words per Review
0
Rating
N/A
Popular Comparisons
Compared 15% of the time.
Compared 9% of the time.
Compared 5% of the time.
Also Known As
ExactTargetSAP Hybris Marketing Cloud
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Salesforce
SAP
Overview
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about Salesforce Marketing Cloud
Learn more about SAP Marketing Cloud
Sample Customers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, PhilipsPT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
VISITORS READING REVIEWS
Computer Software Company52%
Comms Service Provider12%
Media Company6%
Financial Services Firm4%
VISITORS READING REVIEWS
Computer Software Company45%
Comms Service Provider16%
Healthcare Company7%
Retailer7%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: January 2021.
455,301 professionals have used our research since 2012.

Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 2 reviews while SAP Marketing Cloud is ranked 6th in Marketing Automation. Salesforce Marketing Cloud is rated 9.6, while SAP Marketing Cloud is rated 0.0. The top reviewer of Salesforce Marketing Cloud writes "Sending personalized emails to clients and prospects helps build our brand awareness". On the other hand, Salesforce Marketing Cloud is most compared with Oracle Eloqua, Adobe Campaign, Amazon Pinpoint, HubSpot Marketing Hub and Marketo, whereas SAP Marketing Cloud is most compared with HubSpot Marketing Hub, Marketo, SAP CRM, Oracle Eloqua and Pardot.

See our list of best Marketing Automation vendors.

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