Salesforce Marketing Cloud Competitors and Alternatives

The top Salesforce Marketing Cloud competitors are
  • Marketo
  • SAP Hybris Marketing Cloud
  • Oracle Marketing Cloud
  • Adobe Campaign
  • SAS Customer Intelligence
  • IBM Watson Campaign Automation
  • IBM Campaign
  • HubSpot
Read reviews of Salesforce Marketing Cloud competitors and alternatives
HubSpot Logo
HubSpot
Deepak Kumar
Real User
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at a tech services company with 11-50 employees
Aug 12 2018

What is most valuable?

* Deals and closing * Task reminders * Call logs We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

How has it helped my organization?

It has eased managing the sales team and the sales journey right from setting up appointments. The best thing is the ease to customize per our needs.

What needs improvement?

They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details. I would recommend trying to use ElliQ, which is an excellent smart bot that can be used... more»
Marketind41b
Real User
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Jul 18 2017

What is most valuable?

Valuable features include creating and using defined templates with logos, and the ease of importing lists.

What needs improvement?

I would like to see reporting capabilities and graphing reports.

What's my experience with pricing, setup cost, and licensing?

Because we have a defined (and relatively small) audience, our price has been very reasonable.

Which other solutions did I evaluate?

We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did... more»

What other advice do I have?

Take your time implementing, get plenty of training, and have clarity in your questions during training.
Marketo Logo
Marketo
Eitan Rapps
Vendor
Marketing at Kenes Group
Jun 21 2017

What is most valuable?

* Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website. * Automation ability: Allows us to build marketing flows that send automated... more»

How has it helped my organization?

We have a large database that targets many different types of users for many different types of events. Marketo helps us easily segment and target the appropriate users for the relevant events. Automation also helps us to instantly send... more»

What needs improvement?

* Marketo is still very slow. Despite promises over the years to improve this, we are still waiting for a reality when it takes a few seconds to load large lists of data. * The landing page building is still a very non-intuitive and a... more»

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