Salesforce Marketing Cloud Competitors and Alternatives

Read reviews of Salesforce Marketing Cloud competitors and alternatives
Real User
Account Manager at a tech services company with 1-10 employees
Aug 15 2017

What is most valuable?

CMS, social media tool, and analytics reporting.

How has it helped my organization?

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We... more»

What needs improvement?

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly... more»
Real User
Digital Marketing Executive at a financial services firm with 11-50 employees
Dec 31 2017

What do you think of Oracle Marketing Cloud?

Improvements to My Organization Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales. • Valuable Features Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.  The Email Click-Through Report is also really useful to see what CTAs are working best. • Room for Improvement Reporting is very clunky and not user friendly. • Use of Solution Three to five years. • Stability Issues It can certainly have its off days. Form submittal notifications in particular can be unreliable. • Scalability Issues No issues. • Customer Service and Technical Support A six out of 10. A lot of options, but can be slow. •...
Real User
Marketing Administrator and Member Web Support at a financial services firm with 201-500 employees
Jul 18 2017

What do you think of IBM Watson Campaign Automation?

Valuable Features Valuable features include creating and using defined templates with logos, and the ease of importing lists. • Room for Improvement I would like to see reporting capabilities and graphing reports. • Use of Solution We have used this solution for over eight years. • Stability Issues There were no issues with stability. • Scalability Issues We have a relatively set audience, which does not change. • Customer Service and Technical Support I love their tech support. They have not been needed frequently, but when needed, they are quick and very knowledgeable. • Previous Solutions We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer...

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