Please share with the community what you think needs improvement with Salesforce Marketing Cloud.
What are its weaknesses? What would you like to see changed in a future version?
The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back. The solution can be difficult to set up for non-technical individuals.
We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.
Data protection and region specfic customization.
Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces. To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.
What do you like most about Salesforce Marketing Cloud?
Thanks for sharing your thoughts with the community!