Compare Amazon Pinpoint vs. Salesforce Marketing Cloud
Use Amazon Pinpoint? Share your opinion.
 | Anonymous User Product Specialist at a tech services company |
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We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
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Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
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8.7
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ExactTarget
Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world.
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Learn more about Amazon Pinpoint
Learn more about Salesforce Marketing Cloud
Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Media Company38%
Computer Software Company28%
Comms Service Provider11%
Financial Services Firm7%
Computer Software Company46%
Comms Service Provider16%
Media Company7%
Financial Services Firm4%
No Data Available
Small Business14%
Midsize Enterprise57%
Large Enterprise29%
Amazon Pinpoint is ranked 9th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 3 reviews. Amazon Pinpoint is rated 0.0, while Salesforce Marketing Cloud is rated 8.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Amazon Pinpoint is most compared with Adobe Campaign, Marketo, Microsoft Dynamics CRM and Google Campaign Manager, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Adobe Campaign, SAP Marketing Cloud, HubSpot Marketing Hub and Marketo.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.