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Marketo vs SmarterHQ comparison

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Marketo

Read 17 Marketo reviews
2,977 views|2,384 comparisons
94% willing to recommend
SmarterHQ Logo

SmarterHQ

50 views|40 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Marketo and SmarterHQ based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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768,578 professionals have used our research since 2012.
Featured Review
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ask a question

    Earn 20 points

    Ranking
    4th
    out of 61 in Marketing Automation
    Views
    2,977
    Comparisons
    2,384
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    31st
    out of 61 in Marketing Automation
    Views
    50
    Comparisons
    40
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Learn More
    Adobe
    SmarterHQ
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    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    SmarterHQ makes it easy for brands to automate web and email personalization. Our personalization engine analyzes online and offline activity to respond to individual customers with personalized content. We work with some of the world’s largest brands – such as Eddie Bauer, eBags, Chico’s, and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push e-commerce into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI.
    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Finish Line, Golfsmith, Value City Furniture, Boston Proper
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    No Data Available
    Company Size
    REVIEWERS
    Small Business45%
    Midsize Enterprise25%
    Large Enterprise30%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    No Data Available
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    768,578 professionals have used our research since 2012.

    Marketo is ranked 4th in Marketing Automation with 17 reviews while SmarterHQ is ranked 31st in Marketing Automation. Marketo is rated 8.4, while SmarterHQ is rated 0.0. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas SmarterHQ is most compared with .

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.