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Optimove vs Pardot comparison

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Optimove Logo

Optimove

184 views|102 comparisons
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Pardot

Read 9 Pardot reviews
1,633 views|639 comparisons
87% willing to recommend
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Optimove and Pardot based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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Featured Review
Use Optimove?
Joy Xu
The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • "It is a competitively priced product, considering what it provides."

    • More Pardot Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Pardot?
    Top Answer:The solution can be easily integrated with Salesforce.
    Read all 7 answers   →
    What is your experience regarding pricing and costs for Pardot?
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Read all 5 answers   →
    What needs improvement with Pardot?
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Read all 6 answers   →
    Ranking
    22nd
    out of 61 in Marketing Automation
    Views
    184
    Comparisons
    102
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    6th
    out of 61 in Marketing Automation
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    Comparisons
    Learn More
    Optimove
    Salesforce
    Overview

    Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    Optimove is used by leading brands of all sizes, including Staples, Family Dollar, Deezer, Adore Me, Go Compare, and many others. With over 200 employees in New York, London and Tel Aviv, the company's revenue has grown by 60% during the past year.
    Arketi Group
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    No Data Available
    REVIEWERS
    Small Business27%
    Midsize Enterprise27%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Marketing Automation
    April 2024
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    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    768,740 professionals have used our research since 2012.

    Optimove is ranked 22nd in Marketing Automation while Pardot is ranked 6th in Marketing Automation with 9 reviews. Optimove is rated 0.0, while Pardot is rated 8.0. On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". Optimove is most compared with Salesforce Marketing Cloud, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.