Compare Pardot vs. Salesforce Marketing Cloud

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Top Review
Find out what your peers are saying about Pardot vs. Salesforce Marketing Cloud and other solutions. Updated: September 2021.
534,299 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The tracking and automation of outbound messaging is the solution's most valuable aspect.""It's easy to create email templates and landing pages.""The most valuable feature is the customization of the solution."

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"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.""The solution is very, very scalable.""The Journey Builder and the Email Studio features are most valuable.""Email automation is most valuable."

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Cons
"The solution is quite expensive, at least, for smaller teams.""The solution lacks integration with Instagram, which is our top problem with the product."

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"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The solution can be difficult to set up for non-technical individuals.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

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Pricing and Cost Advice
"We pay about $4000 a month.""The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

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Questions from the Community
Top Answer: It's easy to create email templates and landing pages.
Top Answer: The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point. We pay about $4000 a month. There are… more »
Top Answer: The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence… more »
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
6th
Views
427
Comparisons
303
Reviews
3
Average Words per Review
452
Rating
8.0
1st
Views
6,148
Comparisons
5,253
Reviews
4
Average Words per Review
393
Rating
8.5
Comparisons
Also Known As
ExactTarget
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Overview
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Pardot
Learn more about Salesforce Marketing Cloud
Sample Customers
Arketi Group
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company51%
Comms Service Provider20%
Media Company5%
Wholesaler/Distributor3%
VISITORS READING REVIEWS
Computer Software Company42%
Comms Service Provider17%
Media Company6%
Financial Services Firm5%
Company Size
No Data Available
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%
Find out what your peers are saying about Pardot vs. Salesforce Marketing Cloud and other solutions. Updated: September 2021.
534,299 professionals have used our research since 2012.

Pardot is ranked 6th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews. Pardot is rated 8.0, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud and Marketo, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign and HubSpot Marketing Hub. See our Pardot vs. Salesforce Marketing Cloud report.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.