Anonymous UserProduct Specialist at a tech services company
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"The most valuable feature is the customization of the solution."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The solution is very, very scalable."
"The Journey Builder and the Email Studio features are most valuable."
"Email automation is most valuable."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The solution can be difficult to set up for non-technical individuals."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"We pay about $4000 a month."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
Pardot is ranked 6th in Marketing Automation with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews. Pardot is rated 8.0, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud and Marketo, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign and HubSpot Marketing Hub. See our Pardot vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.