Pardot vs. Salesforce Marketing Cloud

Pardot is ranked 8th in Marketing Automation with 1 review vs Salesforce Marketing Cloud which is ranked 2nd in Marketing Automation with 3 reviews. The top reviewer of Pardot writes "​Technical support has been quick and helpful every time". The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Pardot is most compared with Salesforce Marketing Cloud, Autopilot HQ and SAP Marketing Cloud. Salesforce Marketing Cloud is most compared with Adobe Campaign, Marketo and SAP Marketing Cloud.
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Jesse Miller
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Quotes From Members Comparing Pardot vs. Salesforce Marketing Cloud

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Pricing and Cost Advice
​Make sure you do not pay for features that you may not need​.

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Ranking
Views
1,105
Comparisons
637
Reviews
1
Followers
141
Avg. Rating
8.0
Views
4,902
Comparisons
3,338
Reviews
3
Followers
217
Avg. Rating
8.3
Unranked
In Marketing Automation
Top Comparisons
Compared 42% of the time.
Compared 10% of the time.
Compared 9% of the time.
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Compared 29% of the time.
Also Known As
ExactTarget
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Overview
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
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Sample Customers
Arketi GroupAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
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