Pardot vs. Salesforce Marketing Cloud

As of February 2019, Pardot is ranked 8th in Marketing Automation with 1 review vs Salesforce Marketing Cloud which is ranked 2nd in Marketing Automation with 3 reviews. The top reviewer of Pardot writes "​Technical support has been quick and helpful every time". The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Pardot is most compared with SAP Marketing Cloud, Salesforce Marketing Cloud and Oracle Eloqua. Salesforce Marketing Cloud is most compared with SAP Marketing Cloud, Marketo and Oracle Eloqua.
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Most Helpful Review
Jesse Miller
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
317,134 professionals have used our research since 2012.
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Ranking
8th
Views
1,148
Comparisons
583
Reviews
1
Followers
145
Avg. Rating
8.0
2nd
Views
5,277
Comparisons
3,402
Reviews
3
Followers
235
Avg. Rating
8.3
Top Comparisons
Compared 31% of the time.
Compared 25% of the time.
Compared 13% of the time.
Also Known As
ExactTarget
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Salesforce
Salesforce
Overview
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Pardot
Learn more about Salesforce Marketing Cloud
Sample Customers
Arketi GroupAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
317,134 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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