Compare Pardot vs. Salesforce Marketing Cloud

Pardot is ranked 7th in Marketing Automation with 1 review while Salesforce Marketing Cloud which is ranked 1st in Marketing Automation with 2 reviews. Pardot is rated 8.0, while Salesforce Marketing Cloud is rated 8.0. The top reviewer of Pardot writes "​Technical support has been quick and helpful every time". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Pardot is most compared with SAP Marketing Cloud, Oracle Eloqua and Salesforce Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with SAP Marketing Cloud, Oracle Eloqua and Marketo.
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Most Helpful Review
Jesse Miller
Quotes From Members

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Ranking
7th
Views
1,309
Comparisons
543
Reviews
1
Average Words per Review
210
Avg. Rating
8.0
1st
Views
6,343
Comparisons
3,648
Reviews
4
Average Words per Review
419
Avg. Rating
8.8
Top Comparisons
Compared 35% of the time.
Compared 29% of the time.
Compared 14% of the time.
Also Known As
ExactTarget
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Salesforce
Salesforce
Overview
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
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Sample Customers
Arketi GroupAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: July 2019.
354,290 professionals have used our research since 2012.
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