We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Campaign tracking is a valuable feature."
"It's easy to create email templates and landing pages."
"The most valuable feature is the customization of the solution."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It has made email marketing quicker and easier."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"It is a great solution. I like its stability, scalability, and performance."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"The Journey and CloudPages and automation are all great."
"Email automation is most valuable."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"This is a very powerful and scalable solution."
"It is very easy to use from a marketing standpoint."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"Lacks sufficient free custom fields."
"Technical support has been quick and helpful every time."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"Managing large volumes of data takes too long."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Marketing Cloud's forecasting could be improved."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"In a future release, adding end-user personalization would be a benefit."
"The cost is always a concern for anyone using a SaaS product."
Pardot is ranked 6th in Marketing Automation with 8 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable, HubSpot Marketing Hub and SAP Marketing Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
