We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"It's my understanding that the initial setup is a straightforward process."
"The product has the most valuable enterprise features."
"The tool is very stable and very reliable."
"Very user-friendly."
"The solution can be easily integrated with Salesforce."
"The most valuable feature is the customization of the solution."
"It's easy to create email templates and landing pages."
"The product is stable."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"Campaign tracking is a valuable feature."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The way the staff uses the system sometimes leads to processes not being followed."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
"Increase the CRM size for sole proprietors before increasing the fee."
"They're not the cheapest."
"For new people, the installation of the tool can be difficult."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Technical support has been quick and helpful every time."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Lacks sufficient free custom fields."
"Pardot must be synced with Salesforce."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Pardot is ranked 6th in Marketing Automation with 9 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 8.0. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and SAP Marketing Cloud. See our HubSpot Marketing Hub vs. Pardot report.
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