Act-On Software vs. Marketo

As of June 2019, Act-On Software is ranked 6th in Marketing Automation with 1 review vs Marketo which is ranked 3rd in Marketing Automation with 3 reviews. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". The top reviewer of Marketo writes "The ability to build and automate complex scenarios is valuable". Act-On Software is most compared with Marketo and Pardot. Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation.
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Act-On Software Logo
2,744 views|212 comparisons
Marketo Logo
3,934 views|1,417 comparisons
Most Helpful Review
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: June 2019.
345,805 professionals have used our research since 2012.
Quotes From Members

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Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
345,805 professionals have used our research since 2012.
Ranking
6th
Views
2,744
Comparisons
212
Reviews
1
Average Words per Review
512
Avg. Rating
10.0
3rd
Views
3,934
Comparisons
1,417
Reviews
3
Average Words per Review
311
Avg. Rating
7.7
Top Comparisons
Compared 52% of the time.
Compared 48% of the time.
Compared 22% of the time.
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Act-On Software
Adobe
Overview
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Offer
Learn more about Act-On Software
Learn more about Marketo
Sample Customers
NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld. Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: June 2019.
345,805 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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