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Act-On Software vs Marketo comparison

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Act-On Software Logo

Act-On Software

Read 7 Act-On Software reviews
218 views|136 comparisons
100% willing to recommend
Adobe Logo

Marketo

Read 17 Marketo reviews
2,977 views|2,384 comparisons
94% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Act-On Software and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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768,740 professionals have used our research since 2012.
Featured Review
Anonymous User
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
Act-On improved our account-based marketing, delivered product-driven marketing material, increased lead rates with specific sales targets, and... Read more →
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ranking
    20th
    out of 61 in Marketing Automation
    Views
    218
    Comparisons
    136
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 61 in Marketing Automation
    Views
    2,977
    Comparisons
    2,384
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Learn More
    Act-On Software
    Adobe
    Overview
    Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm14%
    Healthcare Company6%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business71%
    Midsize Enterprise14%
    Large Enterprise14%
    REVIEWERS
    Small Business45%
    Midsize Enterprise25%
    Large Enterprise30%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Marketing Automation
    April 2024
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    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    768,740 professionals have used our research since 2012.

    Act-On Software is ranked 20th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 17 reviews. Act-On Software is rated 9.0, while Marketo is rated 8.4. The top reviewer of Act-On Software writes "The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most". On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Act-On Software is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.