Act-On Software Competitors and Alternatives

The top Act-On Software competitors are
    Read reviews of Act-On Software competitors and alternatives
    HubSpot
    Real User
    Web Coordinator at a marketing services firm with 11-50 employees
    May 30 2018

    What is most valuable?

    * Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation. * Great file manager: Easy to work with, edit images, and organize files. *... more»

    How has it helped my organization?

    * Overall speed and ease of use. * Sandbox environment allows for real-time examples to test and share with clients on the environment. * It allows us to shine with a deep understanding of the platform.

    What needs improvement?

    HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to... more»
    Real User
    IT Service Manager - Veeva CRM Competency Centre at a pharma/biotech company with 10,001+ employees
    Jul 18 2017

    What is most valuable?

    * Page layout * Workflows * Fields * Tabs * Web services * Audit trail * Related information * Search * Quick search lists * Great performance and availability

    How has it helped my organization?

    It is relatively easy to centralize your services when using a cloud solution. Easiness of onboarding new people and markets. 95% of business requirements can be met by making administrative configuration changes rather than development. This... more»

    What needs improvement?

    Support: My Oracle Support service, enhancement, bug fix roadmap, and planning, quick and modern global cross-search is missing.
    Real User
    Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
    Jul 14 2017

    What do you think of Salesforce Marketing Cloud?

    Valuable Features We are able to concentrate all inbound and outbound data in one screen. • Improvements to My Organization This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself. • Room for Improvement The analytics feature needs some improvement. • Use of Solution We have been using the solution for two years. • Stability Issues We did not encounter any issues with stability. • Scalability Issues We did not encounter any issues with scalability. • Customer Service and Technical Support I would rate the technical support at 8/10. I raised many problems on the website and I got good responses. • Previous Solutions I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the...
    Marketo
    Real User
    Marketing Campaign Manager with 51-200 employees
    Jul 17 2017

    What is most valuable?

    Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

    What needs improvement?

    With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked. A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email. These “phantom... more»
    Netcore Solutions
    Real User
    AVP - Marketing at a insurance company with 10,001+ employees
    Sep 16 2017

    What do you think of Netcore Smartech?

    Valuable Features Automated workflow-based campaign management Can be customised to your needs Integration of communication modes (SMS, email, OBD, missed call, custom audience, etc.) in a single platform • Improvements to My Organization It helped to automate campaigns and expand reach to customers; improved customer response rate, lead rate, and reduction in manual efforts. • Room for Improvement Reporting Inbuilt analytics for more insights Inbuilt predictive models for better response-based targeting Customer clustering for better segmentation • Use of Solution I have used it for more than a year. • Deployment Issues There were teething issues in earlier campaign migration, reporting, deep in-SMS campaign performance in the initial phase, but the issues got...

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