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Falcon.io vs Salesforce Marketing Cloud comparison

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Falcon.io Logo
Falcon.io
47 views|31 comparisons
Salesforce Logo
Salesforce Marketing Cloud
Read 50 Salesforce Marketing Cloud reviews
494 views|281 comparisons
98% willing to recommend
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Buyer's Guide
Social CRM
May 2024
Executive Summary

We performed a comparison between Falcon.io and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM.
To learn more, read our detailed Social CRM Report (Updated: May 2024).
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770,141 professionals have used our research since 2012.
Featured Review
Use Falcon.io?
Nabil Shalan
Reliable, good for managing sales pipelines, and offers great integration capabilities
We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Read all 24 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Read all 26 answers   →
    Ranking
    18th
    out of 34 in Social CRM
    Views
    47
    Comparisons
    31
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 34 in Social CRM
    Views
    494
    Comparisons
    281
    Reviews
    30
    Average Words per Review
    379
    Rating
    8.1
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Falcon.io
    Salesforce
    Video Not Available
    Overview
    Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management. Using it marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform is complemented by comprehensive support and consultancy services.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    The global client portfolio includes Toyota, Coca-Cola, Carlsberg, Warner Music to name a few.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company40%
    Financial Services Firm16%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business28%
    Midsize Enterprise25%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Social CRM
    May 2024
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    Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM. Updated: May 2024.
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    770,141 professionals have used our research since 2012.

    Falcon.io is ranked 18th in Social CRM while Salesforce Marketing Cloud is ranked 1st in Social CRM with 50 reviews. Falcon.io is rated 0.0, while Salesforce Marketing Cloud is rated 8.4. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Falcon.io is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Social CRM vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.