HubSpot Marketing Hub vs LeadSquared comparison

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HubSpot Logo
3,359 views|2,068 comparisons
89% willing to recommend
LeadSquared Logo
424 views|275 comparisons
66% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between HubSpot Marketing Hub and LeadSquared based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed HubSpot Marketing Hub vs. LeadSquared Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"HubSpot Marketing Hub has kept me updated with alerts.""As a CRM tool, it looks good.""Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side.""There are customizable templates and we can easily make the templates more dynamic.""The tool is very stable and very reliable.""It has eased managing the sales team and the sales journey right from setting up appointments.""HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality.""It's my understanding that the initial setup is a straightforward process."

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"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly.""The initial setup is very easy."

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Cons
"There are issues with the consistency of notifications.""The product is not cheap.""HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.""In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features.""API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.""The search and questions aren't as intuitive as I would expect from a platform like this.""Increase the CRM size for sole proprietors before increasing the fee.""The way the staff uses the system sometimes leads to processes not being followed."

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"The notifications and workflow management can be improved in LeadSquared.""The solution can get quite expensive, especially as you add more users."

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Pricing and Cost Advice
  • "Have sufficient content before signing up for the 30-day trial."
  • "We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
  • "I believe an individual license costs $50 per month."
  • "HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
  • "The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
  • "HubSpot Marketing Hub is less expensive than one of its competitors."
  • "HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
  • "At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
  • More HubSpot Marketing Hub Pricing and Cost Advice →

  • "I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
  • "The license is paid yearly, and it is about 30 euros per month per user."
  • More LeadSquared Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency.
    Top Answer:The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if… more »
    Top Answer:We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and… more »
    Top Answer:The price is per user and if you've got 10 users, it's all right, it's not that expensive. It's okay. However, if you are 100 or 1000, it's not a good solution. SAP or Dynamics or other products are… more »
    Top Answer:There may be some features regarding holidays which are missing in the product that could be added in the future. It would be great if they could improve the manipulation of the planning. The solution… more »
    Ranking
    2nd
    Views
    3,359
    Comparisons
    2,068
    Reviews
    12
    Average Words per Review
    390
    Rating
    8.2
    8th
    Views
    424
    Comparisons
    275
    Reviews
    2
    Average Words per Review
    430
    Rating
    7.5
    Comparisons
    Learn More
    Overview
    HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
    LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
    Sample Customers
    Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
    Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
    Top Industries
    REVIEWERS
    Marketing Services Firm25%
    Media Company19%
    Venture Capital & Private Equity Firm6%
    Security Firm6%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company5%
    Real Estate/Law Firm3%
    Retailer2%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Educational Organization9%
    Real Estate/Law Firm9%
    Manufacturing Company9%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise14%
    Large Enterprise17%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise75%
    Large Enterprise14%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise23%
    Large Enterprise50%
    Buyer's Guide
    HubSpot Marketing Hub vs. LeadSquared
    March 2024
    Find out what your peers are saying about HubSpot Marketing Hub vs. LeadSquared and other solutions. Updated: March 2024.
    768,740 professionals have used our research since 2012.

    HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while LeadSquared is ranked 8th in Marketing Automation with 2 reviews. HubSpot Marketing Hub is rated 8.2, while LeadSquared is rated 7.6. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, IBM Watson Campaign Automation and Zeta Marketing Platform, whereas LeadSquared is most compared with Zoho CRM, ExtraaEdge and Salesforce Marketing Cloud. See our HubSpot Marketing Hub vs. LeadSquared report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.