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Oracle Fusion Service vs Salesforce Marketing Cloud vs Teradata Digital Marketing Center comparison

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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Oracle Fusion Service, Salesforce Marketing Cloud, and Teradata Digital Marketing Center based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
Download the complete report
768,740 professionals have used our research since 2012.
Featured Review
Hitesh Kunchakuri
A reasonably stable and scalable tool to manage human resources, payroll, and expenses of a business
My company used to use Oracle Fusion Service to offer support for Worley, an engineering company present in 30 to 40 countries. If you consider the... Read more →
RahulKumar11
Along with an easy initial setup process, the marketing tool also offers a good technical support
I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud,... Read more →
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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "This is definitely an expensive product compared to others on the market."
  • "Licensing fees are on the higher end and I rate them an eight out of ten."
  • "Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."
  • "Oracle Fusion Service is more expensive than Workday."
  • "There are no extra licenses, everything is included in the subscription, and the price is fixed."
  • "The product has average pricing."
  • "Oracle Fusion Service is a cheap and flexible solution."
  • "The tool is reasonably priced."

    • More Oracle Fusion Service Pricing and Cost Advice →

  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

    Information Not Available
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    Questions from the Community
    What do you like most about Oracle Service Cloud?
    Top Answer:The most valuable feature of the solution is that customers can easily understand it.
    Read all 12 answers   →
    What needs improvement with Oracle Service Cloud?
    Top Answer:The solution’s reporting could be improved.
    Read all 16 answers   →
    What is your primary use case for Oracle Service Cloud?
    Top Answer:I used the solution for general ledger, accounts payable, accounts receivable, and indirect tax. Currently, I am working… more »
    Read all 16 answers   →
    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Read all 24 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical… more »
    Read all 26 answers   →
    Ask a question

    Earn 20 points

    Ranking
    6th
    out of 30 in Marketing Management
    Views
    269
    Comparisons
    122
    Reviews
    13
    Average Words per Review
    395
    Rating
    8.2
    1st
    out of 30 in Marketing Management
    Views
    4,142
    Comparisons
    2,522
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    20th
    out of 30 in Marketing Management
    Views
    57
    Comparisons
    40
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Oracle Service Cloud, Oracle RightNow
    ExactTarget
    Learn More
    Oracle
    Salesforce
    Video Not Available
    Teradata
    Video Not Available
    Overview
    Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Teradata Digital Marketing Center enables marketers to create and execute omni-channel marketing campaigns with individual customers across the entire digital ecosystem for a completely connected brand experience.

    Sample Customers
    Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Information Not Available
    Top Industries
    REVIEWERS
    Marketing Services Firm14%
    Comms Service Provider14%
    Transportation Company7%
    Outsourcing Company7%
    VISITORS READING REVIEWS
    Educational Organization75%
    Financial Services Firm4%
    Computer Software Company3%
    Manufacturing Company3%
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    No Data Available
    Company Size
    REVIEWERS
    Small Business31%
    Midsize Enterprise17%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business6%
    Midsize Enterprise77%
    Large Enterprise17%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    No Data Available
    Buyer's Guide
    Marketing Management
    April 2024
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