"The ability to create meaningful reports and dashboards to tell stories."
"The most valuable feature is the scoring."
"The most valuable features are the Marketo emails, both sending and tracking."
"I like that the solution is flexible."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The most valuable feature of this solution is Smart Campaigns."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The product has been stable."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The technical side requires development skills during implementation. This could be simplified."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Marketo should give more power to the users for data manipulation."
"Revenue management, attribution, and ABM can all be improved."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It could be more scalable."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
Earn 20 points
IBM Watson Customer Experience Analytics is ranked 1st in Customer Data Analysis while Marketo is ranked 4th in Marketing Automation with 18 reviews. IBM Watson Customer Experience Analytics is rated 10.0, while Marketo is rated 8.4. The top reviewer of IBM Watson Customer Experience Analytics writes "Great granular DOM level with excellent analytics and reporting". On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". IBM Watson Customer Experience Analytics is most compared with IBM Watson Commerce Insights and Anthology Engage, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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