We performed a comparison between LeadSquared and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The initial setup is very easy."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature is the scoring."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"I like that the solution is flexible."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The notifications and workflow management can be improved in LeadSquared."
"The solution can get quite expensive, especially as you add more users."
"Revenue management, attribution, and ABM can all be improved."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"It could be more scalable."
LeadSquared is ranked 8th in Marketing Automation with 2 reviews while Marketo is ranked 4th in Marketing Automation with 17 reviews. LeadSquared is rated 7.6, while Marketo is rated 8.4. The top reviewer of LeadSquared writes "Reliable and offers helpful technical support but is expensive". On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". LeadSquared is most compared with Zoho CRM, ExtraaEdge and Salesforce Marketing Cloud, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM. See our LeadSquared vs. Marketo report.
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