Compare Marketo vs. SAS Marketing Automation

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Marketo Logo
1,566 views|1,229 comparisons
SAS Marketing Automation Logo
482 views|374 comparisons
Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2021.
521,189 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

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521,189 professionals have used our research since 2012.
Questions from the Community
Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
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Ranking
2nd
Views
1,566
Comparisons
1,229
Reviews
4
Average Words per Review
513
Rating
9.3
10th
Views
482
Comparisons
374
Reviews
0
Average Words per Review
0
Rating
N/A
Popular Comparisons
Also Known As
SAS Campaign Management
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

Offer
Learn more about Marketo
Learn more about SAS Marketing Automation
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Staples
Top Industries
VISITORS READING REVIEWS
Computer Software Company33%
Comms Service Provider15%
Media Company8%
Energy/Utilities Company7%
VISITORS READING REVIEWS
Computer Software Company36%
Comms Service Provider23%
Financial Services Firm18%
Media Company7%
Company Size
REVIEWERS
Small Business54%
Midsize Enterprise23%
Large Enterprise23%
No Data Available
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2021.
521,189 professionals have used our research since 2012.

Marketo is ranked 2nd in Marketing Automation with 4 reviews while SAS Marketing Automation is ranked 10th in Marketing Automation. Marketo is rated 9.2, while SAS Marketing Automation is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and Pardot, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, Siebel Marketing Resource Management, HCL Campaign, SAP Marketing Cloud and HubSpot Marketing Hub.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.