We compared Nimble and Salesforce Marketing Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Nimble is highly regarded for its effective project and relationship management, contact filtering system, and quality tools for sales and social media. Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards.
Room for Improvement: Meanwhile, Nimble lacks customization options, faces issues with updates and cloud saving, and has security flaws. Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app.
Service and Support: Nimble's technical support is highly rated. Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time.
Ease of Deployment: Nimble's initial setup is uncomplicated and user-friendly. Two people are enough to handle deployment, and ongoing maintenance requires only one. Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance.
Pricing: Users have not provided information about Nimble’s pricing. The cost of setting up Salesforce Marketing Cloud can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range.
ROI: Nimble's solution is highly regarded for its ability to deliver rapid and effective outcomes, highlighting its efficiency in delivering quick returns for users. Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment.
Comparison Results: Nimble’s robust feature set boasts excellent relationship management and contact-filtering tools, but some users complained of security flaws and a lack of customization options. Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options.
"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
"It's easy to configure and easy to create a data source or replicate it to another one."
"It is a fast and reliable solution."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"The automation is great. It saves us a lot of time and it makes us move faster."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The Journey and CloudPages and automation are all great."
"It has excellent lead and opportunity tracking."
"It makes it easy for a business to use any module based on their preference."
"The solution should improve its replication groups' verification confirmation."
"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The product has a security flaw."
"It should contain artificial intelligence, in my opinion."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"In a future release, adding end-user personalization would be a benefit."
"An additional feature needed would be better capacity for personalization."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The UA could be better designed for a mobile connection."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
Nimble is ranked 5th in Social CRM with 3 reviews while Salesforce Marketing Cloud is ranked 1st in Social CRM with 50 reviews. Nimble is rated 8.6, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Nimble writes "Good management, keeps us organized, and an easy to use interface". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Nimble is most compared with Sprinklr, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Nimble vs. Salesforce Marketing Cloud report.
See our list of best Social CRM vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
