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Featured Review
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Marketing Cloud and other solutions. Updated: November 2021.
555,139 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The initial setup is pretty straightforward.""The stability is excellent.""One of the most useful features is we can configure Microsoft Dynamics CRM in the way that we need. This is configurable.""I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure.""Technical support is completely good.""Microsoft Dynamics CRM has plenty of valuable features.""Microsoft Dynamics CRM is easy to use, the UI is very good, and it has many capabilities."

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"The Journey and CloudPages and automation are all great.""The solution is very, very scalable.""Email automation is most valuable.""The Journey Builder and the Email Studio features are most valuable."

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Cons
"If there was a bit more automation, specifically for marketing tasks, that would be ideal.""The solution could improve by having better integration documentation.""The mobile side of the product doesn't look that great right now.""The installation was difficult. I'm not the person that implements the solution. However, to have the solution function in the correct way, the process can be difficult.""Dynamic's management could be improved. The tech management should have better technical capabilities.""Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics."

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"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The pricing is a bit high.""The solution can be difficult to set up for non-technical individuals."

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Pricing and Cost Advice
"There is a license required to use Microsoft Dynamics CRM.""I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution.""It's kind of pricey. It's about $50 or $60 per user.""The price of the solution is good but could be cheaper."

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"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that.""Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud Pricing and Cost Advice »

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Questions from the Community
Top Answer: Microsoft Dynamics CRM has plenty of valuable features.
Top Answer: Dynamic's management could be improved. The tech management should have better technical capabilities.
Top Answer: Dynamics is a Customer Relationship Management (CRM) cloud solution. However, previously we mainly installed it on-premise for car dealers.
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
1st
Views
4,077
Comparisons
3,421
Reviews
6
Average Words per Review
351
Rating
8.3
3rd
Views
5,985
Comparisons
5,151
Reviews
3
Average Words per Review
409
Rating
8.3
Comparisons
Also Known As
Dynamics CRM, MS Dynamics CRM
ExactTarget
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Overview

Dynamics CRM is Microsoft's leading Customer Relationship Management solution. This solution allows organizations to nurture their relationships with their customers, to engage with these customers in the best way possible at all the right times, and to match customers to the correct products and services.

Dynamics CRM is one of the most effective sales and marketing tools around, because of its innovative and social-driven technology. The tool allows marketers and salespeople to communicate, interact and service customers in a smarter, personalized, and more insightful manner. And best of all is that this can all be done from any device, as Dynamics CRM is mobile-based, cloud-based and available on-premise. The tool also integrates with social media platforms, allowing for full social media capabilities and reporting.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Microsoft Dynamics CRM
Learn more about Salesforce Marketing Cloud
Sample Customers
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
REVIEWERS
Financial Services Firm29%
Computer Software Company14%
Individual & Family Service14%
Insurance Company14%
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider21%
Government8%
Energy/Utilities Company5%
VISITORS READING REVIEWS
Computer Software Company40%
Comms Service Provider17%
Media Company6%
Financial Services Firm5%
Company Size
REVIEWERS
Small Business50%
Midsize Enterprise22%
Large Enterprise28%
REVIEWERS
Small Business30%
Midsize Enterprise40%
Large Enterprise30%
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Marketing Cloud and other solutions. Updated: November 2021.
555,139 professionals have used our research since 2012.

Microsoft Dynamics CRM is ranked 1st in Marketing Management with 7 reviews while Salesforce Marketing Cloud is ranked 3rd in Marketing Management with 4 reviews. Microsoft Dynamics CRM is rated 8.4, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Microsoft Dynamics CRM writes "Secure, good support, but graphical interface could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Microsoft Dynamics CRM is most compared with SAP CRM, ServiceNow, Salesforce Service Cloud, Siebel CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, HubSpot Marketing Hub, SAP Marketing Cloud, Amazon Pinpoint and SAS Marketing Automation. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.

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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.