Compare Microsoft Dynamics CRM vs. Salesforce Marketing Cloud

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Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The initial setup is pretty straightforward."

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"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

More Salesforce Marketing Cloud Pros »

Cons
"If there was a bit more automation, specifically for marketing tasks, that would be ideal."

More Microsoft Dynamics CRM Cons »

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

More Salesforce Marketing Cloud Cons »

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448,290 professionals have used our research since 2012.
Ranking
2nd
Views
4,063
Comparisons
3,330
Reviews
1
Average Words per Review
557
Avg. Rating
9.0
1st
Views
5,655
Comparisons
4,758
Reviews
2
Average Words per Review
208
Avg. Rating
9.5
Popular Comparisons
Compared 19% of the time.
Also Known As
Dynamics CRMExactTarget
Learn
Microsoft
Salesforce
Overview

Dynamics CRM is Microsoft's leading Customer Relationship Management solution. This solution allows organizations to nurture their relationships with their customers, to engage with these customers in the best way possible at all the right times, and to match customers to the correct products and services.

Dynamics CRM is one of the most effective sales and marketing tools around, because of its innovative and social-driven technology. The tool allows marketers and salespeople to communicate, interact and service customers in a smarter, personalized, and more insightful manner. And best of all is that this can all be done from any device, as Dynamics CRM is mobile-based, cloud-based and available on-premise. The tool also integrates with social media platforms, allowing for full social media capabilities and reporting.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Microsoft Dynamics CRM
Learn more about Salesforce Marketing Cloud
Sample Customers
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company38%
Comms Service Provider17%
Media Company9%
Government5%
VISITORS READING REVIEWS
Computer Software Company53%
Comms Service Provider11%
Media Company6%
Financial Services Firm5%
Company Size
REVIEWERS
Small Business64%
Midsize Enterprise18%
Large Enterprise18%
No Data Available
Find out what your peers are saying about Microsoft Dynamics CRM vs. Salesforce Marketing Cloud and other solutions. Updated: November 2020.
448,290 professionals have used our research since 2012.

Microsoft Dynamics CRM is ranked 2nd in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 2 reviews. Microsoft Dynamics CRM is rated 9.0, while Salesforce Marketing Cloud is rated 9.6. The top reviewer of Microsoft Dynamics CRM writes "A straightforward setup, good pricing, and great technical support". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Sending personalized emails to clients and prospects helps build our brand awareness". Microsoft Dynamics CRM is most compared with SAP CRM, Salesforce Service Cloud, ServiceNow, Siebel CRM and Adobe Campaign, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud, Adobe Campaign, Amazon Pinpoint and Sitecore Digital Marketing System.

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