We performed a comparison between Salesforce Marketing Cloud and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Email automation is most valuable."
"Offers many great features and is intuitive."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"It is very easy to use from a marketing standpoint."
"We have found the solution to be scalable."
"We haven't had any issues with integration."
"The solution is very, very scalable."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable aspect of this solution is its low cost."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The data extension tools are not very user-friendly."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"I've noticed on one-to-one leads, the customer objection option is not available."
"User management could be better."
"The processing speed, the way information displays, and scrolling options can be improved."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"You cannot include all your entities under one instance at the moment."
"I would like to see more integration on a mobile platform in the next release."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews while SugarCRM Platform is ranked 9th in Marketing Automation with 11 reviews. Salesforce Marketing Cloud is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Salesforce Marketing Cloud vs. SugarCRM Platform report.
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