SAP CRM vs SugarCRM Platform comparison

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SAP Logo
3,738 views|2,923 comparisons
81% willing to recommend
SugarCRM Logo
439 views|241 comparisons
46% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between SAP CRM and SugarCRM Platform based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed SAP CRM vs. SugarCRM Platform Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Q&A Highlights
Question: Should we choose Salesforce, SAP CRM, Sugar CRM, inContact, Vocalcom, Oracle RightNow or build our own custom app?
Answer: Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.""The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.""We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.""I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.""SAP CRM is a scalable solution.""The stability is good.""SAP CRM is very fast, providing accurate information and good results.""The product integrates with third-party tools easily."

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"The most valuable feature is relation capability, which allows us to relay customers with invoice orders.""It works well with Jira. You can customize it to fit your needs.""The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks.""The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.""The most valuable aspect of this solution is its low cost."

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Cons
"The solution is slow.""When features do get added, we would like the product to notify us in a timely way.""In the future, machine learning and artificial intelligence functionality need to be included.""In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP.""It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us.""The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex.""Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems.""The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

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"You cannot include all your entities under one instance at the moment.""In the next release, I would like to see personalization of information about customers or specific businesses or opportunities.""It lacks customization, and this is the main reason that we are switching to a different solution.""Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution.""While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use.""I would like to see more integration on a mobile platform in the next release."

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Pricing and Cost Advice
  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

  • "Licensing fees are paid on a yearly basis."
  • More SugarCRM Platform Pricing and Cost Advice →

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    Answers from the Community
    Anonymous User
    it_user371628 - PeerSpot reviewerit_user371628 (Senior SAP CRM Consultant at a recruiting/HR firm with 501-1,000 employees)
    Vendor

    I am not sure if it can handle 30000 agents , But it sure seems full of all the required features  www.ameyo.com

    it_user128490 - PeerSpot reviewerit_user128490 (IT Leader at a tech services company with 1,001-5,000 employees)
    Consultant

    Steve - My clients run contact center for a 30000 seat and is looking for multi-channel Outbound & inbound capabilities along with an ability to have productivity tool set for Agent & Supervisor. 2nd phase of requirement is towards intelligent dash-boarding ,predictive analytic and Speech analytic...I am building a vision of converting current CC from basic contact center to smarter contact center...

    Thank you so very much..
    Pratyush

    it_user128490 - PeerSpot reviewerit_user128490 (IT Leader at a tech services company with 1,001-5,000 employees)
    Consultant

    Thanks everyone for your response. I am consulting for a company that has been in the contact center business for over 30 + years and have great understanding about contact center process, its evolution and different tools in the market. That is one of the rational for thinking to build a Holistic Contact center product as we have not been able to find a single tool that meets at least 80% of the clients requirement..

    Here is what we are tending towards...
    1) Siebel is Out because of Cost , deployment & usability criteria.
    2) RIghtnow is Out as I found Oracle doesn't seems to have focused strategy for rIght now. Demo experience was not very positive..
    3) I think we are positively towards Salesforce + Custom build app that would meet at least 80% of our clients need...

    Stay Great
    Pratyush

    it_user137145 - PeerSpot reviewerit_user137145 (Owner)
    Vendor

    I was interested to read your post, because I am just wrapping up a similar project. I have first hand experience with RightNow, Salesforce, and SAP CRM. I have not used SugarCRM, but I am very familiar with one of their partners, Zendesk.

    I agree with Steve above, that a custom application is a difficult route to take, unless you'd be building it on an existing platform like Salesforce. I used SAP CRM in the 2004-2010 timeframe, and I would only recommend considering it if your company is already an SAP house. It is fully featured but not flexible. I was with a company that used RightNow from 2010-2012. It's a good system, but my experience with them was not very positive. I felt that after they were acquired by Oracle they became unresponsive to our needs. Perhaps they have put this behind them, I don't know. I am using Zendesk now, and regret the decision. We selected them because they were a preferred vendor to one of our partners. Zendesk has some innovative features, but I find the API troublesome and the system is not very flexible. It seems inexpensive, but to get some of the really important features you have to use their enterprise version, which is 5x per seat compared to the entry version.

    I have had a lot of experience with Salesforce, and really like it. Salesforce is a solid, flexible, well-supported tool.

    I'd be very happy to discuss this further. Feel free to reach out to me.

    it_user132246 - PeerSpot reviewerit_user132246 (Works at a marketing services firm)
    Vendor

    Pratyush.
    Without knowing much about your requirements/needs, I would not recommend building your own custom app. Each one of these tools is good at what they do. I would find it hard to believe that you have many use cases that would fall outside of what these tools can deliver.
    Custom development is usually a gamble. And no matter how well you define your requirements, you will likely have some ill-defined requirements that will lead to development and design that performs below what the off-the-shelf software provides.
    Without knowing your requirements, I cannot recommend one over another.
    Best of luck.
    Steve

    it_user69030 - PeerSpot reviewerit_user69030 (CEO at a tech services company)
    Consultant

    Hey Pratyush

    You should check out Eventus Solutions Group www.eventusg.com

    They're one of the best at determining the right contact center applciations

    it_user113973 - PeerSpot reviewerit_user113973 (Marketing)
    Vendor

    Hi,

    Saleforce.com is hands down the best deployment option, for a number of
    reasons:

    1. Built from the ground up in the cloud. No legacy tech, no old code.

    2. Built for 'the age of context' - mobile, social, geo, big data and
    sensors

    3. Their custom app system is second to none. Easy to use development and
    deployment tools and easy integration with legacy systems. When I say
    'easy', I mean built for speed and intuitive.

    The other systems you've mentioned are either silo systems - stand alone or
    are client-server (i.e. legacy at this point) and don't have a fresh,
    straight-from-the-cloud approach.

    I'd be happy to talk more about this if you'd like. I can be reached at
    416.564.1232.

    Cheers and good luck!

    Jeff

    it_user105723 - PeerSpot reviewerit_user105723 (Works at a tech company with 51-200 employees)
    Vendor

    Hi,

    I can only really comment on Oracle Siebel, interesting why it isn’t on your list?

    Regards

    Simon Collins

    Questions from the Community
    Top Answer:The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
    Top Answer:There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one… more »
    Top Answer:The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
    Top Answer:I would rate the costliness of SugarCRM a two out of ten. It is very affordable. When compared to competitors like Zoho and Salesforce, it is considered quite budget-friendly. The additional costs for… more »
    Top Answer:One area where SugarCRM could improve is its UI. While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually… more »
    Ranking
    4th
    out of 169 in CRM
    Views
    3,738
    Comparisons
    2,923
    Reviews
    24
    Average Words per Review
    453
    Rating
    7.8
    29th
    out of 169 in CRM
    Views
    439
    Comparisons
    241
    Reviews
    4
    Average Words per Review
    465
    Rating
    8.0
    Comparisons
    Learn More
    Overview

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

    Sample Customers
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
    Top Industries
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government8%
    Manufacturing Company8%
    Financial Services Firm8%
    VISITORS READING REVIEWS
    Educational Organization40%
    Computer Software Company18%
    Financial Services Firm7%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise14%
    Large Enterprise63%
    REVIEWERS
    Small Business69%
    Midsize Enterprise15%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise49%
    Large Enterprise31%
    Buyer's Guide
    SAP CRM vs. SugarCRM Platform
    March 2024
    Find out what your peers are saying about SAP CRM vs. SugarCRM Platform and other solutions. Updated: March 2024.
    768,740 professionals have used our research since 2012.

    SAP CRM is ranked 4th in CRM with 38 reviews while SugarCRM Platform is ranked 29th in CRM with 11 reviews. SAP CRM is rated 7.6, while SugarCRM Platform is rated 7.0. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our SAP CRM vs. SugarCRM Platform report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.