I have been into quite a few companies with many clients in areas like manufacturing, health care, education, and companies involved in helping with donation funds. Grammarly also uses Pardot. Pardot is a B2B marketing automation tool. You can't customize much with Pardot, but it provides enough tools or features that you can leverage to personalize the areas consisting of the target market, data, and engagements. Based on the edition of the tool you use, you can leverage it.

I use the product to build a landing page to send emails.

In our organization, we are not using full-fledged features in Pardot currently. We are just using it for normal email marketing kinds of things. It is to send drip campaigns and the form filling, and those are all the things.

We've used this solution for landing pages, campaigns, bulk emails, analytics and reporting. I'm a CX specialist and work on the platform side of the business. We are customers of Pardot. 

We are using Pardot as a marketing tool.

We used the solution primarily for our interior sales team. It was used for outbound marketing and sales management.

We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.