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IQVIA Orchestrated Customer Engagement vs Microsoft Dynamics CRM comparison

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Buyer's Guide
CRM
April 2024
Executive Summary

We performed a comparison between IQVIA Orchestrated Customer Engagement and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out what your peers are saying about monday.com, Microsoft, Salesforce and others in CRM.
To learn more, read our detailed CRM Report (Updated: April 2024).
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769,630 professionals have used our research since 2012.
Featured Review
Jaemin Baek
Has 360 degree customer view but needs to improve workflow
When we wanted to gain market insight locally here in Korea, we had to combine all the data using Excel or another data preparation tool. These... Read more →
Gary Cook
Comprehensive functionality, Integrates well, but lacking artificial intelligence
We are very strong in our customer centricity and orientation. Microsoft Dynamics CRM is a big part of that.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"I've found the customer 360 degree view to be valuable."

More IQVIA Orchestrated Customer Engagement Pros →

"Microsoft Dynamics CRM is a stable solution.""The most valuable feature of Microsoft Dynamics CRM is its performance.""I like the fact that I can keep track of everything I do in relation to my own job.""The most valuable feature is that it's easy to use and can work with any Microsoft solution without problems.""Our clients appreciate that the solution can be used to monitor everything their customer interacts with in their business.""Compared to other partners, the most valuable aspect of Microsoft Dynamics CRM is its intuitive APIs, which are customizable and allow for the addition of multiple parameters and attributes. This feature enhances the purpose call in our services. Additionally, the learning curve for contact center agents using Microsoft Dynamics CRM is shorter than with other solution providers. Finally, the commercial aspects of Microsoft Dynamics CRM are superior to those of other solution providers.""The solution's return on investment is worth it.""Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."

More Microsoft Dynamics CRM Pros →

Cons
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."

More IQVIA Orchestrated Customer Engagement Cons →

"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins.""The main issue with Microsoft Dynamics CRM is that its GUI isn't very attractive. Overall, the solution has the same functionalities as other CRMs such as Salesforce, but Salesforce is much simpler to use. Microsoft Dynamics CRM is complicated to use, and this is another area for improvement. It was also more difficult to set up the solution, so its setup could still be improved. What I'd like to see in the next version of Microsoft Dynamics CRM is a cleaner user interface because currently, it looks messy to me. Salesforce CRM has a better, more simplified user interface that makes it easier for you to get what you need, while in Microsoft Dynamics CRM, you have to put in a lot of effort to get things done.""The manufacturing module could be improved. I would like to see customization in the next release.""The price of Microsoft Dynamics CRM could improve.""From my experience, the solution's tech support could improve with a quicker response time.""There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use.""A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability.""It lacks to provide a more detailed profile of the customer, which would have been better and more useful."

More Microsoft Dynamics CRM Cons →

Pricing and Cost Advice
  • "OCE is less expensive than Veeva, for instance."

    • More IQVIA Orchestrated Customer Engagement Pricing and Cost Advice →

  • "We have to buy a separate license in order to implement the social listening feature."
  • "It's kind of pricey. It's about $50 or $60 per user."
  • "I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
  • "There is a license required to use Microsoft Dynamics CRM."
  • "The price of the solution is good but could be cheaper."
  • "We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
  • "Pricing for this software could be cheaper."
  • "The solution is open source and is free. However, it does require a Dynamics 365 subscription."

    • More Microsoft Dynamics CRM Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about IQVIA Orchestrated Customer Engagement?
    Top Answer:I've found the customer 360 degree view to be valuable.
    What is your experience regarding pricing and costs for IQVIA Orchestrate...
    Top Answer:OCE is less expensive than Veeva, for instance.
    What needs improvement with IQVIA Orchestrated Customer Engagement?
    Top Answer:Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from… more »
    What do you like most about Microsoft Dynamics CRM?
    Top Answer:The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
    Read all 52 answers   →
    What needs improvement with Microsoft Dynamics CRM?
    Top Answer:The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how… more »
    Read all 31 answers   →
    What is your primary use case for Microsoft Dynamics CRM?
    Top Answer:We use Microsoft Dynamics CRM to control sales advancements in our company.
    Read all 29 answers   →
    Ranking
    27th
    out of 169 in CRM
    Views
    907
    Comparisons
    439
    Reviews
    1
    Average Words per Review
    588
    Rating
    7.0
    2nd
    out of 169 in CRM
    Views
    4,714
    Comparisons
    4,404
    Reviews
    35
    Average Words per Review
    410
    Rating
    7.8
    Comparisons
    Also Known As
    IQVIA OCE
    Dynamics CRM, MS Dynamics CRM
    Learn More
    IQVIA
    Microsoft
    Overview

    Orchestrated Customer Engagement (OCE) is the next generation commercial platform from IQVIA. OCE connects sales, marketing, medical and other functions to harmonize interactions with customers. This enables life sciences companies to build trust and optimize performance in a way not possible with legacy point solutions such as CRM and MCM tools.

    Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

    One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

    In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

    Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

    Sample Customers
    Information Not Available
    Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
    Top Industries
    VISITORS READING REVIEWS
    Healthcare Company30%
    Computer Software Company14%
    Pharma/Biotech Company8%
    Manufacturing Company5%
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm19%
    Manufacturing Company10%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government11%
    Financial Services Firm11%
    Manufacturing Company7%
    Company Size
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise10%
    Large Enterprise67%
    REVIEWERS
    Small Business52%
    Midsize Enterprise28%
    Large Enterprise20%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise58%
    Buyer's Guide
    CRM
    April 2024
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    IQVIA Orchestrated Customer Engagement is ranked 27th in CRM with 1 review while Microsoft Dynamics CRM is ranked 2nd in CRM with 68 reviews. IQVIA Orchestrated Customer Engagement is rated 7.0, while Microsoft Dynamics CRM is rated 7.6. The top reviewer of IQVIA Orchestrated Customer Engagement writes "Has 360 degree customer view but needs to improve workflow". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". IQVIA Orchestrated Customer Engagement is most compared with Salesforce Sales Cloud, HubSpot CRM, Zoho CRM and SAP CRM, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and monday.com.

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    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.