Oracle Eloqua Reviews, Competitors and Pricing

Marketing with 501-1,000 employees

Feb 19, 2013

I love that this product takes the guesswork...

What is most valuable?

I love that this product takes the guesswork out of marketing. Emotion and opinion are eliminated and decisions are made on the data from your prospects and customers. The Eloqua sales tools are also a differentiator. Eloqua marries the relationship between marketing and sales

What needs improvement?

I would love to see the social suite capabilities enhanced.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user2724

Marketing with 501-1,000 employees

Nov 13, 2012

Eloqua has Revolutionized Marketing

Eloqua has revolutionized Marketing. Through advanced automation the guesswork that used to plague marketing engagement is gone. Marketing and sales can now make educated decisions based on forensic evidence. I could never work for an organization that didn't have Eloqua.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user6903Head of Engineering at CloudBearings

Report as inappropriate

Sep 4, 2015

I suppose the time has started when contexts relevant marketing, tracking for conversions wisely, re-targeting with improvised strategies for selective rather than all, and educating customer with genuine differentiation with hot button available for customers not just to CIO, should drive the platform to stay on top;

Find out what your peers are saying about Oracle, Salesforce, Adobe and others in Marketing Automation. Updated: April 2024.

DOWNLOAD NOW

768,857 professionals have used our research since 2012.

Sebastian Aiani

Junior Consultant at a consultancy with 11-50 employees

Jul 20, 2021

Download

Highly stable and the installation was straightforward

Pros and Cons

"The initial setup was straightforward."

"The solution could improve by having a more user-friendly interface."

What is our primary use case?

We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.

What needs improvement?

The solution could improve by having a more user-friendly interface.

In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution.

For how long have I used the solution?

I have been using Oracle Eloqua within the past 12 months.

What do I think about the stability of the solution?

The stability is really good. We have not had any problems.

How are customer service and technical support?

There needs to be more detailed help documentation.

Which solution did I use previously and why did I switch?

I have previously used another solution.

How was the initial setup?

The initial setup was straightforward.

What about the implementation team?

We use a consultant to help us do the implementation of the solution. We had a team of five that did the implementation and we have approximately two individuals that do the maintenance.

What other advice do I have?

I rate Oracle Eloqua a nine out of ten.

Which deployment model are you using for this solution?

Private Cloud

Disclosure: I am a real user, and this review is based on my own experience and opinions.

Kristina Troutman

Works at Deltek

Jan 30, 2019

Download

The segmentation and email creation features are the most critical to my job

What is our primary use case?

Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.

How has it helped my organization?

It is a necessity in the world of marketing to have a strong marketing automation tool. I have been using it since I started working at Oracle.

What is most valuable?

The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job.

What needs improvement?

It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.

For how long have I used the solution?

One to three years.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user6903

Head of Engineering at CloudBearings

Jun 21, 2013

Eloqua and Hubspot - can someone share their experience ..

We wanted to spend some time on this kind of tool but never happened. This thread gives a lot of insight without even trying Eloqua.

Looks like a long chain of people supporting Eloqua. I did not get a change to work directly on to it but wanted to hear if some one has exposure to a marketing solution from Hubspot.

Seems like they have nice offering for small/mid sized companies. Need to some one help us understand the pros and cons of two. They claim that their Inbound Marketing software is consistently generate more visits, leads, and customers and it also support lot of templates automating marketing and sales tasks and returns have been seen good.

Will be real nice to understand cost vs. effectiveness of the two.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user7356Sales at a tech vendor with 51-200 employees

Report as inappropriate

Jun 27, 2013

Hi Hitendra,
Hubspot and Eloqua are in two different leagues.

Eloqua is an enterprise outbound marketing powerhouse that is fantastic if a company has the resources and time needed to deploy it properly.

Hubspot is an inbound marketing solution with email that was bolted on to it about 8 months ago. Very nice for inbound, but the outbound isn't very strong in the space.

If you're looking for marketing automation like Eloqua for the SMB segment, Pardot and Act-On (My company) are the better solutions for inbound and outbound. The products are richer, better integrated with CRMs and supremely better at outbound with very solid inbound functionality.

It's my belief that Inbound and outbound are symbiotic, and outbound drives traffic more so than inbound techniques. Both have their place and both are necessary.

From the perspective of someone that has purchased marketing automation (while at another company - we purchased Marketbright) Hubspot just isn't in the same category.

Bottom line though, if you're looking at Eloqua, you shouldn't be looking at Hubspot. If you're heavily considering Hubspot, you shouldn't be looking at Eloqua.

Based on the SMB comment, your best bet is going to be Act-On, Pardot...and maybe Marketo. Trying to understand the cost and effectiveness of these two side-by-side isn't worth the effort as they are built for two different tasks and two different market segments.

Best of luck,
Ryan Lucia

it_user4458

Consultant with 51-200 employees

Feb 20, 2013

I like its completeness: it is something more...

I like its completeness: it is something more than sending emails or automate emails, it includes analysis, sales tools, lead nurturing, tracking, integrations, app & widgets.....
At the beginning of the integration, Eloqua provided us with a Success Plan tailored to our company and assist us in the strategy. I have been able to apply the strategy and get excellent results thanks to the Topliners Community, the online trainings and the support team.

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user4278

Marketing at a media company with 51-200 employees

Feb 13, 2013

Download

Great advanced marketing tool for the modern company

Valuable Features:

For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space

Room for Improvement:

Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements

Other Advice:

If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results

Disclosure: I am a real user, and this review is based on my own experience and opinions.

it_user2724Marketing with 501-1,000 employees

Report as inappropriate

Feb 19, 2013

I agree. I'm not sure how, as a marketer, you can effectively execute in your role without this solution.

it_user3843

Marketing at a tech vendor with 501-1,000 employees

Jan 18, 2013

Download

Eloqua has had a positive impact on my company's revenue performance.

Valuable Features:

Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue.

Room for Improvement:

Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost.

Other Advice:

Eloqua is not only a highly effective MAP, it's backed by a great group of people. Support has dramatically improved, training is more comprehensive and the user community and Topliners are a huge plus compared to other players like Marketo.

Disclosure: I am a real user, and this review is based on my own experience and opinions.