Oracle Eloqua Reviews

For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space

Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements

If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results

Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue.

Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost.

Eloqua is not only a highly effective MAP, it's backed by a great group of people. Support has dramatically improved, training is more comprehensive and the user community and Topliners are a huge plus compared to other players like Marketo.

E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed enough to run full campaigns in only a few weeks. For the power user it has excellent SFDC digital behavior tools where sales people can monitor every move their prospects make and get notified about it. Automated nurture streams, campaign management, open API's to most major vendors with cloud connectors that drop right into their "Campaign Canvas," and much much more make this the tool to have. I worked with Aprimo for 4 years and this is far above and beyond.

Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers.

Eloqua is not just marketing automation, it is a powerful marketing network. Their community is so active with so many experts, being just a part of that is worth the money. I have become a better marketer because of the network Eloqua has provided for me.

Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing. It has an easy to use interface and campaign setup features. As a power user, I'm constantly learning new features and best practices and the Eloqua community makes it easy to connect with others and hear their stories. Eloqua has a great tech support team and is always there to help if you're having trouble with anything.

Price can be somewhat expensive

flexibility user friendly great reporting module tons of features app add-ons allow you to increase your programs and integrate with other programs easy set-up

There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues

Eloqua is a fantastic tool for managing your communication strategy and your contact strategy. It allows you to easily measure the outcome of your programs and adds validity to your marketing programs by showing the direct ROI of campaigns.

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

Data manipulation tools are lacking.

Documentation is sketchy and often incomplete.

Getting technical answers from support is sometimes like pulling teeth.

There are the occasional performance issues.

Two and a half years.

A seven out of 10.

It is something you either need experience in or need to hire professional services. Reading the manual is not enough to set it up properly.