Oracle Eloqua Reviews

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Kristina Troutman
Consultant
User at a tech services company with 1,001-5,000 employees
Jan 30 2019

What do you think of Oracle Eloqua?

What is our primary use case?

Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.

How has it helped my organization?

It is a necessity in the world of marketing to have a strong marketing automation tool. I have been using it since I started working at Oracle.

What is most valuable?

The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job.

What needs improvement?

It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.

For how long have I used the solution?

One to three years.

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Oracle Eloqua Questions

What is Oracle Eloqua?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Also known as
Eloqua, Oracle Marketing Cloud
Oracle Eloqua customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.