Oracle Eloqua Reviews

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Scott Drayton
Real User
Digital Marketing Executive at a financial services firm with 11-50 employees
Dec 31 2017

What is most valuable?

Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way. The Email Click-Through Report is also… more»

How has it helped my organization?

Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales.

What needs improvement?

Reporting is very clunky and not user friendly.

What's my experience with pricing, setup cost, and licensing?

Not applicable.

If you previously used a different solution, which one did you use and why did you switch?

No.

What other advice do I have?

Get in contact with the experts and you can get a complimentary report of how best to use it. You also get the best results when using all its functionality together to… more»

Which other solutions did I evaluate?

Not applicable.
Vendor
IT Applications Specialist at a tech company with 10,001+ employees
Nov 02 2017

What is most valuable?

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

How has it helped my organization?

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

What needs improvement?

Data manipulation tools are lacking. Documentation is sketchy and often incomplete. Getting technical answers from support is sometimes like pulling teeth. There are the occasional performance issues.
Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: September 2019.
371,639 professionals have used our research since 2012.
Kristina Troutman
Consultant
User at a tech services company with 1,001-5,000 employees
Jan 30 2019

What do you think of Oracle Eloqua?

What is our primary use case?

Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.

How has it helped my organization?

It is a necessity in the world of marketing to have a strong marketing automation tool. I have been using it since I started working at Oracle.

What is most valuable?

The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job.

What needs improvement?

It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.

For how long have I used the solution?

One to three years.

Articles

User Assessments By Topic About Oracle Eloqua

Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: September 2019.
371,639 professionals have used our research since 2012.

Oracle Eloqua Questions

What is Oracle Eloqua?

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Also known as
Eloqua, Oracle Marketing Cloud
Oracle Eloqua customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

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