We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The licensing cost usually depends on the users."
"The solution is expensive compared to others."
"It is expensive. We have a yearly license."
"The initial pricing was excellent, but the pricing for renewals is not as good."
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Generate more leads by allowing you to execute, measure and optimize multiple online campaigns simultaneously
Communicate with prospects and leads based on their buying persona, buying phase and preferences
Use relevant content to increase prospects' sales-readiness
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
