We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"As a CRM tool, it looks good."
"The solution helps me to structure and track marketing and sales emails."
"Technical support is helpful and responsive."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"It's my understanding that the initial setup is a straightforward process."
"The tool is very stable and very reliable."
"There are customizable templates and we can easily make the templates more dynamic."
"The solution is stable."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring has helped with the process of qualifying leads."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The initial setup was straightforward."
"The ease of maintenance is the most valuable feature."
"The solution is good for B2B email marketing."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"There are issues with the consistency of notifications."
"The product is not cheap."
"The solution is not recommended for launching investment."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"The product's initial setup process could be better."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"Reporting is very clunky and not user friendly."
"The solution should consider adding functionality related to event listening, such as webhooks."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The cost of the solution has room for improvement."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 34 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
