MailChimp Scalability

LuisYndigoyen - PeerSpot reviewer
Senior Product Manager at Momento

As a software as a service, it is very scalable. However, we aren't pushing the limits. We're a little company. Only marketing is using the product.

We do not plan to increase usage.

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Ghias Ahmad - PeerSpot reviewer
Network Officer at Punjab Information Technology Board

It is pretty scalable. I would rate the scalability a nine out of ten. 

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Andrew Royal - PeerSpot reviewer
Founder at Full Stack RevOps

I rate MailChimp's scalability a nine out of ten. 

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Buyer's Guide
MailChimp
April 2024
Learn what your peers think about MailChimp. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
769,236 professionals have used our research since 2012.
LH
Partner/Owner, Trainer and Speaker at DigiEnable

Once your email list starts to grow and you send more emails each month, you'll have to move up to the paid-for tariffs. In scalability terms, there are cheaper products out there, so I'd recommend this for smaller businesses and projects to keep to the free account. When you're ready, shop around to make sure the paid-for tariffs work for you.

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it_user348273 - PeerSpot reviewer
Managing Member at Christiano Ferraro Consultancy, LLC

Dynamic behavioral targeting is not possible. As I work with clients who wish to scale their operations, this will result in an inevitable migration to a more sophisticated tool.

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it_user222417 - PeerSpot reviewer
Independent Consultant at a tech consulting company with 51-200 employees

The basic MailChimp services scale well. The Salesforce connector, however, scales very, very poorly.

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it_user224262 - PeerSpot reviewer
Project Manager - Digital Marketing at a consultancy with 501-1,000 employees

No issues encountered.

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it_user211974 - PeerSpot reviewer
Owner & Chief Marketing Officer with 51-200 employees

No. Along with most of our clients we are a small business so the lists we manage are all under 10K and pretty easy to manage.

We have not tried any of the other features such as the 360 integration that relates to eCommerce stuff which is where I would imagine scalability may be an issue.

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it_user4365 - PeerSpot reviewer
VP of Marketing at Amenity Analytics

No, even when we've had clients sending over a million emails a month we never saw a difference in delivery rates, bounce rates, etc. It scales without an issue.

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it_user259161 - PeerSpot reviewer
Secretary at Lake Erie Logistics, LLC

I was pleased to not have any issues. In fact, after a month, I found that a customized tab can be added to my Facebook author page to help me get more exposure. It has helped me gain traction and was very easy to link.

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it_user232971 - PeerSpot reviewer
Sr. Business Analyst at a marketing services firm with 51-200 employees

MailChimp allows us to create as many campaigns and templates as we want, so there are no issues so far with scalability. Some advanced features, like automation are offered as a paid service.

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it_user362088 - PeerSpot reviewer
Digital Marketing Specialist at a non-profit with 51-200 employees

A definite advantage to MailChimp is the ability to easily scale. They will automatically check how many subscribers you have and move you up to the next level of service, if necessary.

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it_user218430 - PeerSpot reviewer
Digital Marketing Practice Lead at a media company with 51-200 employees

There were no scalability issues, in regards to list size. It was only when it came to wanting more sophisticated automation capabilities that there was some scalability issues.

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it_user212673 - PeerSpot reviewer
Webmaster with 51-200 employees

No issues encountered.

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it_user199125 - PeerSpot reviewer
Adjunct Professor at Norwalk Community College Foundation, Inc

Yes - the list management can, at times, be somewhat confusing when using different form factors.

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it_user708477 - PeerSpot reviewer
Blog Manager at a tech company with 10,001+ employees

There were no scalability issues.

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it_user260166 - PeerSpot reviewer
Technology Adviser at a manufacturing company with 51-200 employees

No issues. We have had lists from 2,000 subscribers to 50,000.

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it_user225756 - PeerSpot reviewer
Web Development Consultant at a tech consulting company with 51-200 employees

No issues encountered.

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it_user263430 - PeerSpot reviewer
Co-founder, Web developer at a media company with 51-200 employees

No issues encountered.

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it_user205161 - PeerSpot reviewer
Client Services at a marketing services firm with 51-200 employees

No issues encountered.

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it_user217797 - PeerSpot reviewer
Owner with 51-200 employees

No issues encountered.

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it_user223062 - PeerSpot reviewer
Responsable de Comunicación y Marketing at a tech services company with 51-200 employees

No issues encountered.

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it_user341037 - PeerSpot reviewer
Marketing Coordinator at a tech services company with 51-200 employees

No issues encountered.

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RS
Project Manager at a tech services company with 1-10 employees

I do not know if we will increase usage. This will depend on the growth of our work.

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Buyer's Guide
MailChimp
April 2024
Learn what your peers think about MailChimp. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
769,236 professionals have used our research since 2012.