MailChimp Review

It has a good, fast interface, however, it is not the most intuitive.

Valuable Features

  • Strong and well documented API
  • Good, fast interface
  • Excellent network architecture
  • Simple, but very important, reporting

Improvements to My Organization

MailChimp almost doubled our email marketing delivery and open rates.

Room for Improvement

Its admin interface, particularly for setting up a new campaign, is not the most intuitive. A bit of a learning curve is expected for new users, and even more difficult for ones who do not have a technical background.

Use of Solution

I've used it for five years.

Deployment Issues

No issues encountered.

Stability Issues

No issues encountered.

Scalability Issues

No issues encountered.

Customer Service and Technical Support

Customer Service:

Probably one of the best in the industry, even if the client is just a small business and only using their free-tier.

Technical Support:

Very good. Although when it comes to technical inquiries, they are not as swift but they still try their best.

Previous Solutions

Previously we self-hosted the email marketing solution. The time and money it took to maintain it was not worth the effort compared to this solution.

Initial Setup

It was pretty straightforward. We just needed to migrate the lists, make some adjustments to follow MailChimp's unique structure, and create the template. Once that was done, we were ready to send out our first campaign.

Implementation Team

We did it in-house.

Pricing, Setup Cost and Licensing

There is practically no setup cost, and we only use their pay-as-you-go pricing.

Other Solutions Considered

We also looked at Campaign Monitor.

Other Advice

Take your time to learn from their extension knowledge base, spend time to play around with its interface and do not hesitate to contact the support for any questions.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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