MailChimp Review

Its automated pass-through of data from targeted behaviors trigger an automated progressive drip campaign, but automated workflows do not have control for dynamic behavioral targeting.


Valuable Features

It has well-executed integration with Shopify (an e-commerce solution).

Improvements to My Organization

Its automated pass-through of data from targeted behaviors trigger an automated progressive drip campaign.

Room for Improvement

Automated workflows do not have control for dynamic behavioral targeting in any way.

Use of Solution

2 years

Deployment Issues

No, it is extremely easy to understand.

Stability Issues

No.

Scalability Issues

Dynamic behavioral targeting is not possible. As I work with clients who wish to scale their operations, this will result in an inevitable migration to a more sophisticated tool.

Customer Service and Technical Support

Customer Service:

No phone, but chat person was good, prompt and intelligent.

Technical Support:

Same as above.

Previous Solutions

Aweber. The integration between Aweber and Shopify was not nearly as streamlined. The MailChimp / Shopify integration translates purchasing history and even customer tags which facilitate superior targeting opportunities for campaigns.

Initial Setup

Very simple.

Implementation Team

Myself.

ROI

Varies by client.

Pricing, Setup Cost and Licensing

This is the cheapest, simplest and easiest white-listed provider to use. Recommended for any small business with no need to transition until they are capable to execute automation that targets from comprehensive behaviors.

Other Solutions Considered

This choice was driven by integration requirements requiring no technical assistance and involved migrating from another solution so no.

Other Advice

Start with this tool for your email marketing. It solves most basic needs in an affordable and easy to use way.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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