SAP CRM Primary Use Case

Shreyas  K M S - PeerSpot reviewer
Systems Architect at NetApp

Our sales team uses SAP CRM to manage campaigns and cases. We also use the data from the solution for analysis and feed it into third-party applications like Quotage. It's a huge system covering engineering, sales, and product development teams.

It's an on-prem environment, but we are considering a migration to the cloud. We are working with our cloud partners AWS and Azure to deploy SAP CRM further. We will begin migrations in one or two years.

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GodfreyNoel - PeerSpot reviewer
Distribution Cordinator at Unilever Inc.

It's mostly for this solution when managing, so I work in a logistics role, and I use it for placing orders. I'm producing IPDs for products. They're produced from our factory. And for bringing our products in the warehouse.  

So we have vendors that offer us services for transporting our product. So when we qualify a vendor to work with us, we onboard them using this solution.

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Bruno Spiazzi - PeerSpot reviewer
Business Process Analyst at Marcopolo SA

Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience.

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Buyer's Guide
SAP CRM
March 2024
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Darshan Makhecha - PeerSpot reviewer
Sr Sales Engineer at a manufacturing company with 10,001+ employees

CRM is used as a partner or a companion for a person who is handling account management. We can get the complete data analysis in terms of customer behavior for buying any product. Once we feed in the data, we can analyze the data and we can get further in the decision-making process.

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SM
Internal Controls, Risk and Access Management Officer at NCBA Group

SAP CRM is good so far. It is quick and efficient. I primarily use it for managing customer queries and internal tasks.

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StefanRottwinkel - PeerSpot reviewer
Global Key User CRM at Weidmüller Interface GmbH & Co. KG

We use the tool as a CRM platform with typical use cases including marketing campaign management, sales opportunity management, sales activities, approvals, and more.

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SD
Founder & CEO at imfine.club

I have worked on multiple projects. Some were on the cloud, and some were on-premise. The on-premise project has been shelved now.

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MN
CLO at a financial services firm with 10,001+ employees

I work in a bank, so our use cases include setting up bank customers, managing customer product portfolios, handling banking services, and migrating accounts, among other things.

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Marouan Bellioum - PeerSpot reviewer
Cyber Security Program Manager at a financial services firm with 10,001+ employees

I manage projects that include use cases from finance. I take them from beginning to end and manage the expectations. One of our concerns is having a secure infrastructure. In-depth security is part of our design.

The primary use cases are build leads between customers and salespeople. It facilitates the order-to-cash (OTC) process and reduces the time to market.

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RT
Manager at a consultancy with 5,001-10,000 employees

The primary use case for us is lead creation and data management. We had multiple people visiting the same customer, and that was causing some issues. So managing that and having all the information in one place was a problem we needed to solve. Now, every time someone visits a customer, we have notifications sent to the main account lead, and all of that information is centralized.

Another use case is pipeline management. It's important to keep track of regular opportunities and manage them efficiently. So, we use SAP CRM for that purpose as well.

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DM
SAP Basis Consultant at Experis US, Inc.

I've worked on archiving on SAP CRM. I worked on an archiving object called CRM Act-On in my last project.

We've got something called IPC, Internet Pricing and Configurator. They have built a custom-built solution over that. Apart from that, the vendors use the CRM solution.

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OğuzKalaycı - PeerSpot reviewer
System engineer at Yaşar Holding

We use the solution for finances. We use the production environment very often.

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Vimal Bhardwaj - PeerSpot reviewer
Deputy Manager, Information Technology at Greenpanel Industries

We use the product for quotation creation, sales management, master data management, and service management.

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RajeshKumar20 - PeerSpot reviewer
Senior Engineer at Team Computers

We use SAP CRM for the material's incoming and outgoing delivery.

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Neha_Singh - PeerSpot reviewer
Compliance Officer at a financial services firm with 10,001+ employees

We use this solution as our accounting package.

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SG
Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees

The product is deployed organization-wide. I am using it specifically for my geography, India. With the list of clients in India, we can query and gain global insights into the work done with each client within our company.

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Siddhart Dosieah - PeerSpot reviewer
Information Systems Engineer at Ayuusht

Our use case for SAP CRM is for customer profiling and mapping to have all the information related to each customer in our main database. We also use the solution to liaise with customers externally.

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Yazeed Alwkhyan - PeerSpot reviewer
Software Engineer at Pharma International Company

We use SAP CRM for reading and writing data. It helps us understand the supply chain code of the database.

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FR
CRM administrator at a manufacturing company with 10,001+ employees

We are using SAP CRM for maintaining our customers, visits, leads, opportunities, etc... We are also using SAP CRM for our marketing campaign activities. We maintain our product and price list on it, and we are also using it for our sales forecast.

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Hasan Haseeb - PeerSpot reviewer
Senior Network Engineer at accrets

Our client is using SAP CRM for many purposes, such as invoicing, staffing, and managing HR. The solution has modules and they are using them for different purposes.

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SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd

We have customers that are using SAP CRM in the cloud and others are using it on-premise. 

We have done C4C for logistics and C4 Cloud for sales, for the retail industry, public sectors, and a boiler heater which I would classify as non-retail. There are many industries we have used this solution in. 

The public sector deployment was on-premise, and the logistics and retail were on the cloud.

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VS
DGM at Bharat Electronics Limited

SAP CRM is used for companies that have large issues and for marketing leads.

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MB
Independent Consultant at Bosch&Cia

We work in the construction sector. During the construction of the buildings, we have contact with the client and the customer. So SAP CRM is vital to get the information and contact the client. The solution assists us in identifying what to send, what to offer, and what customers are buying.

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ZavedAhmed - PeerSpot reviewer
Senior Business Associate at Tech Mahindra

I have used SAP CRM for many purposes, such as lead generation campaigns, product sales, conversion of leads, and how these leads are getting converted into real-time businesses.

The previous company I worked for was an alcohol company, they prepare spirits. Their customers are bars, large restaurants, and entertainment giants where alcoholic beverages were required. 

SAP CRM is good to maintain the lead lifecycle, we have a full lifecycle. You receive an expression of interest and negotiate. Then once you negotiate, you see the economic visibility of it. You see the supply, how strategic is it, who are the competitors, and whether you have won the contract for them or not. If the contracts are being renewed, you can see the revenue you are receiving out of it every month or every quarter. SAP has that flair of ability to integrate with the different modules. For example, if you are creating a lead, you would also have the master data entry in the SAP DW or SAP planning systems. There you get to know how many caskets of liquor that you have sold last year compared to your competitors, and what portion of your marketing activity has resulted in providing revenue. You can look at your previous activities and compare them.

There are different tools we can use. For example, we have something called Anaplan. Anaplan gives you a comparison between these two systems, sales versus leads. Celonis or Alteryx could be used to find out the real-time extractions and data inputs, and provide real-time insights.

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Jose ArturoPalomino - PeerSpot reviewer
Managing Director at Japh

We use SAP CRM to improve service functions and processes to complete all the activities with clients. It helps improve all communications and centralize all the information within one platform. We can make many of these process improvements with the CRM platform SAP Service Cloud. 

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GoutamRoy - PeerSpot reviewer
Associate Vice President & Head-ITS at a pharma/biotech company with 1,001-5,000 employees

SAP CRM is primarily being used to monitor our sales team's performance.

It's a software as a service (SaaS) model. It's run from a public cloud.

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RJ
Service Delivery Manager at a agriculture with 10,001+ employees

This solution is primarily a customer-facing portal for placing and tracking orders. I'm a service delivery manager and we are customers of SAP CRM.

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RP
Manager - Business Process Innovation at a wholesaler/distributor with 10,001+ employees

We use SAP CRM mostly for customer contact and lead management.

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HB
Owner / Consultant at Brodbeck

We are a consultancy and advising company. It is used for sales, B2B sales, and sales force automation. It is used when our salesmen sell to our customers, and it is also used for the customers of our clients. The customers of our clients buy directly through the B2B portal on SAP.

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Tariq Taj - PeerSpot reviewer
Data Engineer at NDIS

I'm a data engineer and we are end-users of SAP CRM. 

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it_user1113342 - PeerSpot reviewer
Worksoft Certify Consultant at a manufacturing company with 10,001+ employees

We primarily use the solution as a CRM. The customer fills in all of their customer details and we compare against that.

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AS
Mobile Application Developer at Guru.com

I use SAP CRM as a freelancer and IT professional. This has given me the opportunity to know the software in-depth. I use SAP CRM to manage users and sales teams for the companies who hire me. I show various departments how to use real-time analytics and reporting to make decisions.

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MA
SAP HCM Professional at a financial services firm with 201-500 employees

We are using SAP CRM for the payroll process, personnel administration, organization management.

SAP has a cloud version available which helps large companies. It is very powerful for talent acquisition.

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PV
Project and Service delivery Manager at a tech services company with 11-50 employees

SAP CRM is similar to any other CRM solution. It provides a 360-degree overview of your customer's activities, such as their order-to-cash process and contacts.

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Buyer's Guide
SAP CRM
March 2024
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,740 professionals have used our research since 2012.