Ercan Kocak - PeerSpot reviewer
Head of Presales at Felece
Reseller
Top 5
A scalable product that integrates easily with third-party tools and provides a responsive technical support team
Pros and Cons
  • "The product integrates with third-party tools easily."
  • "SAP must provide a demo system for the customers."

What is most valuable?

The solution is popular in Turkey. Overall, the solution is very good. The product integrates with third-party tools easily. It also integrates very easily with SAP solutions like S/4HANA.

What needs improvement?

SAP doesn’t have a trial solution for CRM. Salesforce allows customers to try the tool online. SAP must provide a demo system for the customers. The tool must add a WhatsApp integration to the standard solution. It already provides integration with Microsoft Teams.

For how long have I used the solution?

We are providing the solution to our customers.

What do I think about the scalability of the solution?

The tool is scalable.

Buyer's Guide
SAP CRM
April 2024
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How are customer service and support?

The technical support is very good. It is better than SAP Hybris. The response time is very good.

How would you rate customer service and support?

Positive

How was the initial setup?

The implementation process is straightforward.

What's my experience with pricing, setup cost, and licensing?

The product is expensive.

Which other solutions did I evaluate?

In Turkey, SAP’s main competitor is Microsoft. It is cheaper than SAP CRM. Globally, Salesforce is SAP’s main competitor. The UI and UX of Salesforce are very good. SAP is developing a new solution to compete with Salesforce, but it is not launched yet. SAP is working on improving its user interface.

What other advice do I have?

I recommend the tool to others. Overall, I rate the product a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer: Reseller
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Hasan Haseeb - PeerSpot reviewer
Senior Network Engineer at accrets
Reseller
Top 5Leaderboard
Performs well, highly stable, and helpful support
Pros and Cons
  • "SAP CRM has a good performance."
  • "SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

What is our primary use case?

Our client is using SAP CRM for many purposes, such as invoicing, staffing, and managing HR. The solution has modules and they are using them for different purposes.

What is most valuable?

SAP CRM has a good performance.

What needs improvement?

SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.

For how long have I used the solution?

I have been using SAP CRM for approximately 20 years.

What do I think about the stability of the solution?

SAP CRM is a highly stable solution. It is one of the best on the market.

What do I think about the scalability of the solution?

I have found that SAP CRM is scalable.

We have more than five customers using SAP CRM. Some use SAP B1, and others SAP ECC 6. All intend to migrate to SAP HANA sooner or later.

How are customer service and support?

We are the ones who are logging support tickets on behalf of customers. SAP CRM is a reliable partner for us. The support from SAP is good.

Which solution did I use previously and why did I switch?

I have used other solutions previously and there is a handful of solutions that are enterprise-grade CRMs. These solutions are PeopleSoft, Oracle, and SAP. There are only a few. 20 years ago, SAP was the market leader, and still is SAP the market leader. Our clients are happy with SAP CRM.

How was the initial setup?

The initial setup of SAP CRM can be complex but it depends on who is doing it. For us it was straightforward. 

SAP CRM has components, such as a development environment and testing environment. The length of time it takes to the implementation depends on either requirement. I cannot say universally it's straightforward. It depends on how large the customer is and how large their database is.

Our requirements are quite complex, our customers like to use the solution and we are supporting them.

What's my experience with pricing, setup cost, and licensing?

From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it.

What other advice do I have?

If a company wants to change from SAP CRM it is very difficult. They would need to train hundreds of employees. They will be stuck with SAP CRM. My clients use this solution for their HR system, payroll, leave the system, and invoicing system, and everything is linked to SAP CRM only.

My clients will soon to SAP HANA or maybe SAP cloud.

I would recommend SAP CRM.

I rate SAP CRM an eight out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer: Integrator
PeerSpot user
Buyer's Guide
SAP CRM
April 2024
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
771,346 professionals have used our research since 2012.
GoutamRoy - PeerSpot reviewer
Associate Vice President & Head-ITS at a pharma/biotech company with 1,001-5,000 employees
Consultant
Integrates out of the box with the core SAP platform, has all required features, and is competitively priced
Pros and Cons
  • "The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
  • "The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

What is our primary use case?

SAP CRM is primarily being used to monitor our sales team's performance.

It's a software as a service (SaaS) model. It's run from a public cloud.

How has it helped my organization?

Our sales team is located in different geographies in the world, and their interactions with our customers are being tracked and recorded in the CRM platform. At any point in time, we can see the performance of the salespersons. We can see:

  • What is there in the pipeline in the upcoming three to six months?
  • What kind of order is available? 
  • What kind of engagement is happening? 

All these can be tracked through the CRM.

What is most valuable?

The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.

What needs improvement?

The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration. 

Every end-user uses a smartphone nowadays. The user interface on the smartphone can be improved a bit so that you can do almost all the work from your mobile. You don't have to go to the desktop or the laptop to log in. The mobile user interface can be further improved and enriched so that you can easily manage your CRM functionalities straight from your smartphone. 

For how long have I used the solution?

SAP CRM is being used for almost two years.

What do I think about the stability of the solution?

It is a stable product.

What do I think about the scalability of the solution?

It is very scalable.

How are customer service and support?

Technical support is available for the platform 24/7 when you subscribe to it.

How was the initial setup?

It is fairly easy to set up. It is not at all complex.

What's my experience with pricing, setup cost, and licensing?

Its price is reasonable. As compared to other CRMs, this CRM is competitively priced.

They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down. 

What other advice do I have?

For an SAP ERP customer, SAP CRM should be a natural choice. Because of the out-of-the-box integration feature, you need not put too much effort to integrate these two platforms. This is the single most important factor for considering SAP CRM. You can easily integrate the cloud CRM, as well as on-premises SAP CRM. It also has all the required and standard features of CRM functionality.

I would rate it an eight out of 10.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Independent Consultant at Bosch&Cia
Real User
Top 5Leaderboard
Great in identifying customer activities with ease of organization
Pros and Cons
  • "The solution assists us in identifying what to send, what to offer, and what customers are buying."
  • "The interface could be improved."

What is our primary use case?

We work in the construction sector. During the construction of the buildings, we have contact with the client and the customer. So SAP CRM is vital to get the information and contact the client. The solution assists us in identifying what to send, what to offer, and what customers are buying.

What is most valuable?

We value the ease of organization with the solution. All the documents are the same, and we have all the contacts, the telephone calls and the mail we send to the client and the customer. Everything is inside SAP, so we manage only SAP in this case.

What needs improvement?

The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it. So the interface needs to be simple because if it manages so much information and data about the customer, you might get lost in the products.

For how long have I used the solution?

We have been using the solution frequently in the last twelve month and are currently using version 9.3.

What do I think about the stability of the solution?

The solution is stable.

What do I think about the scalability of the solution?

The solution is scalable. We have 30 to 50 employees that use the software.

How are customer service and support?

The customer service and support team are good. I rate them an eight out of ten.

How would you rate customer service and support?

Positive

How was the initial setup?

Two to three people know SAP, manage SQL databases, and effectively learn about CRM. You may work with additional people, but two to three people is a good number.

What other advice do I have?

I rate the solution an eight out of ten. The solution is good, but the user interface could be more intuitive. It's a good tool because in the same software, in the ERP, you have a CRM and all the administration, documents and policies in the same product. So you can use and make maintenance and support in the same platform, that's very good, that's fine. So it isn't easy to find this integration solution.

Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
PeerSpot user
ZavedAhmed - PeerSpot reviewer
Senior Business Associate at Tech Mahindra
Real User
Beneficial module integration, scalable, and robust
Pros and Cons
  • "I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
  • "Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

What is our primary use case?

I have used SAP CRM for many purposes, such as lead generation campaigns, product sales, conversion of leads, and how these leads are getting converted into real-time businesses.

The previous company I worked for was an alcohol company, they prepare spirits. Their customers are bars, large restaurants, and entertainment giants where alcoholic beverages were required. 

SAP CRM is good to maintain the lead lifecycle, we have a full lifecycle. You receive an expression of interest and negotiate. Then once you negotiate, you see the economic visibility of it. You see the supply, how strategic is it, who are the competitors, and whether you have won the contract for them or not. If the contracts are being renewed, you can see the revenue you are receiving out of it every month or every quarter. SAP has that flair of ability to integrate with the different modules. For example, if you are creating a lead, you would also have the master data entry in the SAP DW or SAP planning systems. There you get to know how many caskets of liquor that you have sold last year compared to your competitors, and what portion of your marketing activity has resulted in providing revenue. You can look at your previous activities and compare them.

There are different tools we can use. For example, we have something called Anaplan. Anaplan gives you a comparison between these two systems, sales versus leads. Celonis or Alteryx could be used to find out the real-time extractions and data inputs, and provide real-time insights.

What is most valuable?

I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.

What needs improvement?

Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.

The integration is not that easy with SAP CRM. Extractions are not very easy in SAP CRM.

For how long have I used the solution?

I have been using SAP CRM for approximately two years.

What do I think about the stability of the solution?

SAP CRM system is very robust and stable. I never saw any disruption in the SAP CRM system except in the maintenance period. The maintenance period is the time when they prune the systems of unnecessary codes, extract logs, troubleshoot, or patches. Additionally, they check the load balances. At those times, you would have downtime. Otherwise, I have never seen the SAP CRM system having any issues.

What do I think about the scalability of the solution?

SAP CRM is a scalable solution.

We have approximately 500 people using this solution.

How was the initial setup?

The initial setup of SAP CRM is not straightforward, but it's worth learning.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost.

What other advice do I have?

I would recommend this solution to others.

I rate SAP CRM an eight out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Jose ArturoPalomino - PeerSpot reviewer
Managing Director at Japh
Real User
Top 10
A CRM solution with useful lead and opportunity models, but it could be more user-friendly
Pros and Cons
  • "The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
  • "The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

What is our primary use case?

We use SAP CRM to improve service functions and processes to complete all the activities with clients. It helps improve all communications and centralize all the information within one platform. We can make many of these process improvements with the CRM platform SAP Service Cloud. 

What is most valuable?

The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.

What needs improvement?

The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms.

It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning.

We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex.

For how long have I used the solution?

I have been using SAP CRM for three years.

How are customer service and support?

We had a good relationship with SAP. They were very close to us at the beginning of the project. When the issues appeared, they provided very good support, and the technical specialists tried to resolve the issues very quickly. So, it was a good relationship with them.

How was the initial setup?

The initial setup was a little complex in the beginning. The technical team had to change the standard features. They developed some features that the business needed. Not all the implementation was the standard. You need around ten people to deploy and maintain this solution. 

What's my experience with pricing, setup cost, and licensing?

We pay for the license yearly. 

What other advice do I have?

On a scale from one to ten, I would give SAP CRM a seven.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer:
PeerSpot user
Service Delivery Manager at a agriculture with 10,001+ employees
Real User
GUI is not attractive and features are not regularly updated

What is our primary use case?

This solution is primarily a customer-facing portal for placing and tracking orders. I'm a service delivery manager and we are customers of SAP CRM.

What is most valuable?

When we implemented this solution nine years ago it was the best product on the market. It provides good performance. 

What needs improvement?

Many similar solutions have come on to the market in the last few years that have a better GUI, and better connectivity to the back-end SAP system. That is where this product started fizzling out. SAP GUI is not very attractive. Secondly, it doesn't capture people who visit the site and the products which were of interest to that person. Features were never upgraded and people started losing interest in the product because there were many other attractive products available. The solution has some serious issues at this point. 

For how long have I used the solution?

We've been using this solution for almost nine years. 

What do I think about the stability of the solution?

Performance and stability were good, we never had any issues. 

What do I think about the scalability of the solution?

Scalability was not an issue.

How are customer service and support?

In general, their support is quite slow and requires a lot of follow-up to get what we need.

How was the initial setup?

The initial setup was not very complex, it connected to our back-end SAP system. We have a Java portal at the front. We used a third-party service provider who was an SAP gold partner and carried out the implementation. The product requires the usual security-related patches to be applied as and when there are issues, then regular database upgrades and OS upgrades. We have around 450 people who are working on this solution.

What's my experience with pricing, setup cost, and licensing?

SAP prices are always on the higher side, but we went with it after evaluating everything. Over time though, we stopped getting value for money. 

Which other solutions did I evaluate?

We've decided to move to an SAS solution. The solution we've chosen doesn't require maintenance and has a very good GUI with all interfaces available on APIs. In addition, it has all the functionalities which customers want. If a customer visits the site, it's recorded along with the product they looked at. If an order is placed, the customer can track it and get the account statement from the portal. 

What other advice do I have?

This product does not have a future roadmap so we decided to decommission it and move to another solution. 

I rate this solution three out of 10. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Manager - Business Process Innovation at a wholesaler/distributor with 10,001+ employees
Real User
Beneficial lead management but ease of use need improvement
Pros and Cons
  • "The most valuable feature is lead management and integration."
  • "SAP CRM could improve by being easier to use and customer-friendly."

What is our primary use case?

We use SAP CRM mostly for customer contact and lead management.

What is most valuable?

The most valuable feature is lead management and integration.

What needs improvement?

SAP CRM could improve by being easier to use and customer-friendly.

For how long have I used the solution?

I have been using SAP CRM for approximately 13 years.

How was the initial setup?

The implementation is difficult and could be easier.

What's my experience with pricing, setup cost, and licensing?

SAP CRM costs approximately a couple of thousand a month.

What other advice do I have?

I rate SAP CRM a six out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer: Implementer
PeerSpot user
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
Updated: April 2024
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.