We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Lead scoring has helped with the process of qualifying leads."
"The ease of maintenance is the most valuable feature."
"The solution is good for B2B email marketing."
"It provides good support for really large databases."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The initial setup was straightforward."
"It is a user-friendly product."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is straightforward to set up."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The automation is great. It saves us a lot of time and it makes us move faster."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"Reporting is very clunky and not user friendly."
"The product's initial setup process could be better."
"The reporting features should be improved."
"The cost of the solution has room for improvement."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"Marketing Cloud's forecasting could be improved."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"The product could use a little bit of BI in the sense of rule-based building."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"This solution could be more user-friendly."
"In a future release, adding end-user personalization would be a benefit."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
