Compare Oracle CRM vs. Salesforce Marketing Cloud

Cancel
You must select at least 2 products to compare!
Most Helpful Review
Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: July 2021.
523,230 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports.""We are able to take back control of our client sales information and analyze it for the future to improve.""It is very simple.""It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

More Oracle CRM Pros »

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.""The solution is very, very scalable.""The Journey Builder and the Email Studio features are most valuable.""Email automation is most valuable."

More Salesforce Marketing Cloud Pros »

Cons
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it.""In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic.""The initial setup is complex, it could be improved to be more simplified.""Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

More Oracle CRM Cons »

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The solution can be difficult to set up for non-technical individuals.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

More Salesforce Marketing Cloud Cons »

Pricing and Cost Advice
"It is not cheap. It is more suitable for big companies.""We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle.""We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

More Oracle CRM Pricing and Cost Advice »

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

More Salesforce Marketing Cloud Pricing and Cost Advice »

report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
523,230 professionals have used our research since 2012.
Questions from the Community
Top Answer: We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle. If you have many Oracle products, you can get a cheaper rate perhaps as we did. The cost… more »
Top Answer: It's a good product but the are some performance issues. The performance can be improved. The initial setup is complex, it could be improved to be more simplified.
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
4th
Views
847
Comparisons
622
Reviews
3
Average Words per Review
486
Rating
8.7
1st
Views
6,275
Comparisons
5,322
Reviews
4
Average Words per Review
393
Rating
8.5
Popular Comparisons
Also Known As
Market2Lead
ExactTarget
Learn More
Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Oracle CRM
Learn more about Salesforce Marketing Cloud
Sample Customers
Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company37%
Comms Service Provider32%
Government7%
Healthcare Company4%
VISITORS READING REVIEWS
Computer Software Company43%
Comms Service Provider16%
Media Company6%
Financial Services Firm5%
Company Size
REVIEWERS
Small Business38%
Large Enterprise63%
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%
Find out what your peers are saying about Oracle CRM vs. Salesforce Marketing Cloud and other solutions. Updated: July 2021.
523,230 professionals have used our research since 2012.

Oracle CRM is ranked 4th in Marketing Automation with 4 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 4 reviews. Oracle CRM is rated 8.6, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Oracle CRM writes "Effortless predictive analytics, stable, scalable with 24 hour support". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Oracle CRM is most compared with Siebel CRM, Microsoft Dynamics CRM, SAP CRM and Oracle Eloqua, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign and HubSpot Marketing Hub. See our Oracle CRM vs. Salesforce Marketing Cloud report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.