We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Oracle CRM is the organization it provides."
"The forecasting reporting section was the most useful."
"The solution is scalable."
"For the most part, the solution is straightforward."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."
"Oracle CRM is a stable solution."
"It is a stable solution."
"We have found the solution to be scalable."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The solution is very, very scalable."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"It’s complex to customize the tool."
"The initial setup is complex, it could be improved to be more simplified."
"Oracle CRM should have more integration with different platforms."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"The performance could be better."
"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"The product could use a little bit of BI in the sense of rule-based building."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"In a future release, adding end-user personalization would be a benefit."
"We'd like to see more integrations with third-party products."
Oracle CRM is ranked 5th in Marketing Automation with 31 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Oracle CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
