Christian Schwirtz - PeerSpot reviewer
Senior Sales Executive at MetricStream
Real User
Top 10
Reasonably priced, and easy to install, but it should include artificial intelligence
Pros and Cons
  • "It is easy to use."
  • "It should contain artificial intelligence, in my opinion."

What is our primary use case?

I use Salesforce Marketing Cloud to track the opportunity list of new businesses.

What is most valuable?

It is easy to use.

What needs improvement?

It should contain artificial intelligence, in my opinion.

For how long have I used the solution?

In the last 15 years, I have been using Salesforce Marketing Cloud for four years.

I am not using it at the moment, but I have worked with it in the last 12 months.

I was working with the latest version.

Buyer's Guide
Salesforce Marketing Cloud
April 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
770,458 professionals have used our research since 2012.

What do I think about the stability of the solution?

Salesforce Marketing Cloud is a stable solution.

What do I think about the scalability of the solution?

Salesforce Marketing Cloud is scalable, it's in the cloud.

We have 100 users in our organization.

How are customer service and support?

I have never contacted technical support. I have never required help. 

We have an IT team of two people, that supports this solution.

How was the initial setup?

The initial setup was easy.

What's my experience with pricing, setup cost, and licensing?

It's normal pricing. The pricing is fine.

What other advice do I have?

I would recommend this solution to anyone who is interested in using it.

I would rate Salesforce Marketing Cloud a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Senior Channel Sales Executive at a computer software company with 501-1,000 employees
Real User
Top 20
Good real-time reporting, performs well, and is user-friendly
Pros and Cons
  • "It has excellent lead and opportunity tracking."
  • "The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

What is our primary use case?

Salesforce Marketing Cloud can also be linked to your website directly via API. Whatever happens on the website or if there are any automatic forms for customers to fill out, it automatically creates leads in the system, in Salesforce.

What is most valuable?

It has excellent lead and opportunity tracking.

What needs improvement?

The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for.

For how long have I used the solution?

I have been working with Salesforce Marketing Cloud for three years.

As a cloud-based solution, you are always using the most recent version.

What do I think about the stability of the solution?

Salesforce Marketing Cloud is a stable solution.

What do I think about the scalability of the solution?

Salesforce Marketing Cloud is scalable.

The clients for whom I work, have a few hundred users.

How are customer service and support?

Personally, I have not had any issues, and have not contacted technical support.

Which solution did I use previously and why did I switch?

Previously, I worked with SugarCRM. Approximately eight years ago. In my opinion, it was much less scalable. But it was also fine, and perhaps more intuitive. There weren't a lot of things. In my opinion, Salesforce is on a different level. However, because it has been eight years, SugarCRM may have moved on.

How was the initial setup?

I'm not familiar with the installation procedure. I am an end-user. I log myself in and that's it.

What's my experience with pricing, setup cost, and licensing?

Licensing fees are paid on a yearly basis.

What other advice do I have?

Salesforce is an excellent choice. I connect to my clients' Salesforce, I have access as well, with limited access because you can scale. I'm not sure if a small business requires it, or how difficult would it be to install in a really small, company, but, I would recommend it to others who are interested and any other company.

I would rate Salesforce Marketing Cloud a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Salesforce Marketing Cloud
April 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: April 2024.
770,458 professionals have used our research since 2012.
Account Manager at a computer software company with 501-1,000 employees
Real User
Gets quotes out quickly but forecasting needs improvement
Pros and Cons
  • "The most valuable feature is the ability to get quotes out in a timely manner."
  • "Marketing Cloud's forecasting could be improved."

What is our primary use case?

I mostly use Marketing Cloud to create sales opportunities, keep track of my pipeline, and create quotes.

What is most valuable?

The most valuable feature is the ability to get quotes out in a timely manner.

What needs improvement?

Marketing Cloud's forecasting could be improved. I also think it's overrated when it comes to its CRM - I've seen other platforms do it just as well, if not better.

For how long have I used the solution?

I've been using this solution for nine months.

What do I think about the stability of the solution?

Salesforce is stable, especially in comparison to Oracle Sales Cloud, which tends to crap out and require refreshing, especially when creating quotes.

What do I think about the scalability of the solution?

I find that Marketing Cloud is scalable.

Which solution did I use previously and why did I switch?

I've also used Oracle Sales Cloud, which I find is better for creating opportunities and keeping track of your pipeline. With Salesforce, you need to create specific custom reports to see all your opportunities in one spot, whereas it's a little more intuitive with Fusion to click a few buttons and see everything. Salesforce has almost too many options. However, creating a quote is much easier with Salesforce than with Oracle Sales Cloud.

How was the initial setup?

There's a learning curve to Marketing Cloud - it requires a ramp-up time of about a month playing around with the CRMs in order to be fairly proficient.

What other advice do I have?

I would give Marketing Cloud a score of seven out of ten.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Product Specialist at a tech services company with 1,001-5,000 employees
Real User
Good technical support, extremely good scalability and very stable
Pros and Cons
  • "The solution is very, very scalable."
  • "The solution can be difficult to set up for non-technical individuals."

What is our primary use case?

Basically, in the present company where I'm working right now, I'm into the firewall purely on a security end. There are two kinds of deployment, whether it can be on-premises or on-cloud. We don't need any additional features or additional things to the firewall itself. If the customer is demanding "Okay, we want a specific cloud", they can have that flexibility. They specifically can name features and everything. 

How has it helped my organization?

The solution helps to boost the basic revenue generation of a company. 

What is most valuable?

The most interesting part is knowing your customer. If we go for any person who is just a random person we don't know anything at the start. However, we get to know something more about their infrastructure, their architecture, their flow, et cetera, over time. Accordingly, we can do some research and increase our productivity in our field and also in our company.

The solution is very, very scalable.

The solution is stable.

Technical support has always been helpful.

What needs improvement?

The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase the security protocols and increase the policies which have been assigned or have been deployed from years back. 

The solution can be difficult to set up for non-technical individuals.

For how long have I used the solution?

I've been in marketing for over five years, and in that time, have adopted Salesforce.

What do I think about the stability of the solution?

The solution is quite stable. There are no bugs or glitches. It doesn't crash or freeze. It's reliable. It helps if there's a technical person on hand to handle the deal flow when pitching to customers to showcase proper handling.

What do I think about the scalability of the solution?

The solution is completely scalable. The sky really is the limit. If a company needs to expand it, it can do so as much as it wants.

How are customer service and technical support?

We've dealt with technical support in the past. It's been pretty good overall. They seem to be helpful and responsive. We're satisfied with their level of support.

How was the initial setup?

The initial setup can vary in complexity.  

If a customer is from a non-technical department or a non-technical field, then we struggle a bit in explaining what needs to be done. However, if a particular person is knowledgeable about the technology or the upcoming trends, it will be a fairly easy process. 

What's my experience with pricing, setup cost, and licensing?

The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera.

The pricing can also vary depending on the deployment model.

What other advice do I have?

I'm in distribution. I'm a developer.

We work with different deployment models, depending on what the client needs.

I'd rate the solution at a nine out of ten. 

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Distributor
PeerSpot user
Sr. Systems Engineer at a tech vendor with 1,001-5,000 employees
MSP
Top 5Leaderboard
Central management, easy to build reports, and high availability
Pros and Cons
  • "The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
  • "In a future release, adding end-user personalization would be a benefit."

What is our primary use case?

We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.

How has it helped my organization?

Salesforce Marketing Cloud has helped the organization by having centralized management capabilities. We have all the information from a single point of view. It is useful for me, for example, if I am to be looking at a customer account with my boss, which is in a different location from me, we can see the same account. He has access to the same piece of information I have. He has more access and can bring me more details. The solution is good for collaborative work, things can get done faster.

What is most valuable?

The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.

What needs improvement?

Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts. Sometimes you search for a customer and you have five or six different records for the same customer. You look inside, all the records have the same data, and Salesforce Marketing Cloud says it could not find any duplicate accounts for it. It would be nice to have more intelligence for the detection of duplicates.

In a future release, adding end-user personalization would be a benefit.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud for approximately four years.

What do I think about the stability of the solution?

Salesforce Marketing Cloud is a stable solution.

What do I think about the scalability of the solution?

The scalability of Salesforce Marketing Cloud is good.

We have approximately 600 to 700 users using this solution from the sales and marketing team.

How are customer service and support?

I have not used the support from Salesforce Marketing Cloud, but I heard it was good.

What about the implementation team?

The implementation of Salesforce Marketing Cloud was done by the vendor.

The maintenance is done by the vendor.

What other advice do I have?

There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept.

I rate Salesforce Marketing Cloud a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Leonardo Lecaros - PeerSpot reviewer
South Europe Enterprise Sales Executive at Dataiku
Real User
Good performance, great support, and scales everywhere
Pros and Cons
  • "It is a great solution. I like its stability, scalability, and performance."
  • "They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

What is our primary use case?

We are using it for doing the quotes, reports, and sales. We are using its latest version. 

What is most valuable?

It is a great solution. I like its stability, scalability, and performance.

What needs improvement?

They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.

For how long have I used the solution?

It has been 20 years. I have been using it since it came out.

What do I think about the stability of the solution?

It is stable.

What do I think about the scalability of the solution?

It scales everywhere. It is perfect. In our company, everyone is working with this solution. We have around 1,000 users, and I assume we have 10 to 20 people for deployment and maintenance.

How are customer service and support?

Their support was great. They were very responsive.

How was the initial setup?

I didn't set it up, but it seems to depend on the teams. It's quite simple, but it becomes more complex depending on the scalability of your operation. It's always an ongoing task because you're always improving the process.

What other advice do I have?

Salesforce is the best and more established CRM. I wouldn't use other ones.

I would rate it a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Steven Hall - PeerSpot reviewer
Head Of Consulting at Acurus
Real User
Top 10
Highly scalable, basic features easy to use, but priced high
Pros and Cons
  • "The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
  • "If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

What is our primary use case?

We use Salesforce Marketing Cloud for the opportunity, lead, and contact management.

What is most valuable?

The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features.

What needs improvement?

If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud for approximately two years.

What do I think about the stability of the solution?

Salesforce Marketing Cloud is stable.

What do I think about the scalability of the solution?

The scalability of Salesforce Marketing Cloud is very good. We have five users that are using this solution.

How are customer service and support?

I have not contacted the support from Salesforce Marketing Cloud.

Which solution did I use previously and why did I switch?

I have not used another solution previously. 

What was our ROI?

We haven't seen a return on investment using Salesforce Marketing Cloud. We're investing more into it to advance our marketing capability at the moment but we've not seen that return on investment to date.

What's my experience with pricing, setup cost, and licensing?

Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution.

What other advice do I have?

I would recommend Salesforce Marketing Cloud to others, it fits a certain hole in the organization's CRM capability. It depends on the size of the organization and how much money they have to spend because it could be very expensive.

I rate Salesforce Marketing Cloud a six out of ten.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Regional Sales Engineer at a computer software company with 501-1,000 employees
Real User
Intuitive, real-time reporting, and it meets with all of our data requirements
Pros and Cons
  • "It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
  • "The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

What is our primary use case?

CRM stands for customer relationship management. The CRM contains all of the customer data requirements, contacts, projects, and support issues.

What is most valuable?

As a user, I believe it meets our requirements.

What needs improvement?

The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered. Since it's a global tool, I am sure all businesses use it in some capacity.

It's a heavily loaded tool. Whenever you're retrieving any data that's being retrieved on live data, keep that in mind. It's only as good as your data. If you have a lot of fields on your page that you want to load, it will take a minute or 30 seconds to load. But it's just that now that we live in the 2.0 world, everything is sort of there for you right away. So it feels a little slow in that regard, but I suppose there's not much else they can do at this point.

For how long have I used the solution?

I have been working with Salesforce Marketing Cloud for three years since I joined the company.

As it's a cloud-based solution, it is always the latest version that we are using.

What do I think about the stability of the solution?

I don't have any issues with the stability of Salesforce Marketing Cloud

What do I think about the scalability of the solution?

We have 200 users in our company.

We intend to increase our usage, but not massively.

How are customer service and support?

I have not contacted technical support.

Which solution did I use previously and why did I switch?

I have not used a different CRM solution.

How was the initial setup?

It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.

Based on my previous technical experience, I would say that you can install it yourself. You would need a Salesforce administrator, or a dedicated person to do it, but it's a fairly intuitive tool.

What about the implementation team?

The Salesforce team creates a tenant for us that is separate from their other customers. And we are benefiting from their SaaS solution.

What's my experience with pricing, setup cost, and licensing?

It is a license per user. There could be a minimum limit, but I'm pretty sure it's a per-user license.

What other advice do I have?

I'm a user, not an administrator, so I wouldn't know much about the features, but the ones we use work fine.

I would definitely recommend this solution to others who are interested in using it.

I would rate Salesforce Marketing Cloud a ten out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.
Updated: April 2024
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.