Salesforce Marketing Cloud ROI

SantoshKrishna - PeerSpot reviewer
Director at BMO Financial

We have experienced a return on investment. When considering products at the bank, our first priority is analyzing the operating costs. We compare different products and evaluate how quickly we can earn back the investment in terms of ROI. These are the key factors we always take into account.

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Ram Nagaraja - PeerSpot reviewer
Vice President - Digital Strategy & Transformation at Tech Mahindra Limited

We have witnessed an ROI with this solution. It's growing comfortably with our company.

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Nabil Shalan - PeerSpot reviewer
Director Of Information Technology at Edgo

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,740 professionals have used our research since 2012.
RK
Senior Salesforce Consultant

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

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OS
Consultant/Architect at a tech consulting company with 1,001-5,000 employees

The clients would be in a better position to identify the return on investment.

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AB
Head of Information Technology at a non-profit with 10,001+ employees

We have seen ROI with the product's use. 

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it_user693603 - PeerSpot reviewer
Senior Marketing Automation Consultant at CloudShift Group

We have have a dedicated Customer Intelligence Manager who works closely to define our clients' measures of success. We find it challenging to measure ROI directly through Marketing Cloud, often this is a wider conversation.

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Paul Richmond - PeerSpot reviewer
Enterprise Mobility & Security Specialist at a tech services company with 51-200 employees

I'm sure Salesforce Marketing Cloud does give a return, but I don't know how much. Running the business without ROI from Salesforce Marketing Cloud or any other solution would be very difficult.

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Steven Hall - PeerSpot reviewer
Head Of Consulting at Acurus

We haven't seen a return on investment using Salesforce Marketing Cloud. We're investing more into it to advance our marketing capability at the moment but we've not seen that return on investment to date.

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SV
Chief Marketing Officer- CMO at a tech services company with 51-200 employees

There is an ROI, but I cannot share any information related to KPIs. But there is a return on investment, and in many cases that we are implementing, the ROI is why.

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RK
Demand Generation Associate at a tech services company with 501-1,000 employees

We have seen an ROI since using this product.

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Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,740 professionals have used our research since 2012.