What is Applause?
Your customers live, work and play in the real world. That means you need to test in the real world, on real devices, and get real user feedback for your websites, mobile apps, IoT products, and in-store environments.
Applause Testing: Real-World Testing Solutions
A great digital experience requires in-the-wild and automated testing solutions that span the development lifecycle. Testing beyond the traditional QA lab is a vital component for achieving a secure and high quality website, mobile app or IoT product for your customers.
With 250,000+ professional testers on 2.4 million devices in 200+ countries and territories, Applause offers unmatched device coverage and tester demographics, providing the opportunity for you to understand your customers' digital experience on real devices, with real people, anywhere in the world.
Applause Feedback: Real-World User Experience
The most beautiful website or the most feature-rich mobile app is only as good as the user experience. Can your users successfully navigate and complete tasks? How do they talk about it to others? Consumers and businesses alike have unprecedented power to rate, review and comment on their experience and potentially make - or break - a brand’s success.
With Applause Feedback solutions, we help you understand the human user experience with your website, mobile app or IoT product where it is of critical importance to meet - or exceed - your customers’ expectations.
Applause Research: Data-Driven Decisionmaking
The best business decisions are data-driven, helping you confidently launch new initiatives and expand into new markets. The changing global landscape of technology, regulation and growing consumer-centricity has created a complex environment to navigate. At the end of the day, how you go to market and what tech you introduce must be relevant to local markets.
Our expert Applause Research practice helps you understand new markets and product perception. Whether you are benchmarking against existing competitors or forging new ground, we can help you launch with confidence.
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