Domo Valuable Features

Project Manager at a energy/utilities company with 201-500 employees

The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing. 

The ease of content creation — both the ETLs, meaning the extract, transfer, and loading of the data into Domo, and then the transforming of it into a structure that lends itself well to reporting — is a big feature.

Another key thing to understand is that Domo had built-in connections to more data types than any other BI tool, at the time we evaluated solutions. I suspect it still does because it has mushroomed out. It's even bigger than it was before. There are just so many ways to connect the data, both manually and automatically. They had 400-plus data connections and now they have 676. So, if you want to do analysis from Google Analytics, or Adobe Analytics, or Facebook, or the Department of Labor Resources, not to mention your own stuff, you're able to connect to them. We can get data from our internal database, on-premise, and automate that and load it in a timely way. That's been fantastic.

Another very easy-to-use feature is the creation of their reports, their little graphics, that they call "cards." 

Domo really is extraordinarily full-featured, but it's really easy to use.

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Business Analyst at a tech services company with 1,001-5,000 employees

The most valuable feature is the ETL. With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language. You just need to have common sense or to know how to use Excel and you can do a better job than a querying professional or a coding professional. Magic ETL is one of the best features I have ever seen in the ETL world.

Also, you can limit the users. Finance data is very critical so not everyone can be seeing it. We can create customized security options and provide privileged options to groups or a particular person, so only they can view things.

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Manager of Program Operations at a manufacturing company with 1,001-5,000 employees

The data transformation, the Magic ETL; the whole data cleanup side, where you're able to bring in all of your different sources and clean them up one time and then use that same data flow multiple times over. That's a valuable set of features.

Among the recent changes they've made, the data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature.

Also, the data policy permissions, where an admin can decide, based on that data set, who is able to access that data set without having to pull too many strings. That is also helpful. It gives a sense of greater security in what you're sending out and that it is only getting to the people who need it.

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Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: June 2021.
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Business Analyst at a pharma/biotech company with 10,001+ employees

Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms. For the database, we had two to three types of ETL that we could use. It comprehensiveness was major for us. 

The API systems are very good. They were an attractive feature of Domo at the time of  purchased.

The new feature data is pretty amazing that they are providing for insights on the side of charts. If you don't even want to be in the dashboard, then there is a quick dashboard that they are creating based on the data you are uploading. You don't have to write a single piece of the code. You just have to upload your data, then you can use all of the visualizations, which is a new feature that I really like. A person who doesn't know much about programming or SQL can see his numbers on a graph, pie charts, and bar charts.

Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo.

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Senior Reporting Analyst at a recruiting/HR firm with 201-500 employees

The most valuable features are the

  • ETL
  • SQL.

ETL is the feature where we can do much of the data structuring, per the client's requirements. With ETL there are things a layman can understand.

SQL is the most used database system and we depend on it for the extraction of required data. However, unlike the ETL, SQL can only be understood by a tenured person who is into the details of SQL coding etc. That's the major difference between the two. Both are highly utilized at my end.

Over the time I have been using Domo, I've seen many updates pushing great features into it in new versions. Every new release has more and more insights. A major improvement was the design dashboards wherein we can customize dashboards with the KPIs that clients want to monitor on a day-to-day basis. And in a significant number of cases, we showcase monthly-review or quarterly-review data. They are quick enough that our clients can download the entire dashboard in a PPT and start their review. Others review things within Domo itself.

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Senior Software Engineer at a real estate/law firm with 10,001+ employees

There are so many charts available to visualize our data in various ways. There are donut charts, stack charts, bar graphs, and we have geographic displays. We can select things based on the given requirements and on what needs to be displayed. 

In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version.

It's very user-friendly. When you get into Domo you just search for what they call a card, the one which will serve your purpose. You can click on it and you see the visualization. To see the data, you just click on the card and you can view it. You can also export those reports as well.

Connecting Workbench to your data source is really easy and then you can visualize it or choose among many other options. You can connect through Amazon Redshift, or any AWS-based database, or any cloud-based data sets. You can also upload your data set through Excel and CSV files. It provides a lot of convenience.

They also provide many plugins to collate data. If you want to extract the data from Facebook, Twitter, etc., the plugins are built-in. All you need to do is add the plugins to your Domo Workbench and you can extract the data.

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DW/BI Architect at a manufacturing company with 5,001-10,000 employees

One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs. They can take them from the common repository of Beast Mode. That is quite an interesting feature.

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Application Engineer at Automation Anywhere

The most valuable features are merging datasets, getting quick visualizations, and creating PowerPoint presentations instantly.

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Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: June 2021.
511,607 professionals have used our research since 2012.