Neustar IDMP Overview
What is Neustar IDMP?
The Neustar Identity Data Management Platform (IDMP) gives you that true, identity-based view required to effectively activate your marketing. And by “identity,” we mean a single source of robust, person-based data that has been securely pseudonymized to protect consumer privacy. Not just browser cookies, and definitely not mountains of outdated personal details. A cumulative legacy of customer interactions connecting past and present, known and unknown linkages, to build a singular view of your customer. A persistent record of identity that will improve the customer experience through relevance, personalization, and thoughtfulness across all channels.
Neustar IDMP is also known as Neustar Identity Data Management Platform.
Neustar IDMP Customers
Neustar IDMP Video