Lily Enterprise sits on top of the Cloudera or Hortonworks Hadoop platforms, and considers the entire Hadoop stack and all data streams, including data warehouses, data lakes, CRM systems, mobile/online or social media activities, contact center applications and POS systems. Lily combines them into one cumulative, organized and actionable solution, and delivers real-time execution of predictive analytical models to help create individual customer profiles, Lily Customer DNA, to give organizations the most accurate, atomic-level view of their customers.
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