User experience is essential to every digital product, from websites to applications. Your app may have top performance and look great to your developers, but users may find it unfriendly, glitchy, or unreliable. Some issues may not be your fault but may still affect how users perceive your product, company, and brand.
We were looking for ways to quantify and measure our users’ digital experience. There were several challenges to achieving it. While you can track metrics with end-user experience monitoring (EUEM) and measure the application’s performance, you cannot have a clear picture without broad visibility of the digital experience.
You need application performance management and also to analyze user behavior within your application. Digital Experience Monitoring (DEM) combines both functions, optimizing the operational experience and behavior of humans and entities with applications and services.
DEM can be defined as the availability and performance monitoring that aims to optimize the operational experience of a digital agent, human, or entity, during their interaction with enterprise applications services. Organizations use DEM software to discover, track and optimize the end-user experience with applications and web-based resources.
DEM tools use real-user monitoring and simulated traffic to analyze real and theoretical performance, providing analytics that helps you improve application and site performance. These tools give you useful insights that help you understand how visitors navigate and interact with your site, and discover where the user experience needs improvement.
Digital experience monitoring is essential for digital transformation, so you can monitor the performance of processes and the user's perception when interacting with your application. Customers are not interested in the technical challenges or the backend of your app. They know how they feel when they interact with your apps, pages, and other aspects of your business. Additionally, the metrics you can get from DEM tools enable you to detect and resolve any issue that may affect the customer’s experience, helping you keep up with the demands of digital consumers.
You may think: Why do I need DEM if I have application performance monitoring? APM is ineffective in detecting and diagnosing what is affecting your user experience. DEM tools measure the performance of your applications from the user’s perspective.
A DEM tool monitors four key elements: Reachability, availability, performance, and reliability. That means it measures whether the end users can access the application easily, whether the application is fast enough, and whether it delivers reliable performance.
Another aspect you need to consider for digital experience monitoring is visibility. Without knowing what is happening in your entire IT infrastructure, you cannot understand how well it supports the needs of the users.
In summary, any company undergoing digital transformation can benefit from incorporating digital experience monitoring to prepare for the advancement of technology and to improve how its business interacts with its users.
Find out what your peers are saying about Nexthink, Lakeside Software, Riverbed and others in Digital Experience Monitoring (DEM). Updated: April 2024.
What is digital experience monitoring? Digital Experience Monitoring (DEM), also sometimes referred to as end-user experience monitoring, is the process of analyzing usage and performance data across applications, devices, services, and infrastructure, to understand how end users’ interactions with technology affect the quality of their digital experience. By uncovering critical data across complex digital environments, digital experience monitoring gives IT departments the visibility...
User experience is essential to every digital product, from websites to applications. Your app may have top performance and look great to your developers, but users may find it unfriendly, glitchy, or unreliable. Some issues may not be your fault but may still affect how users perceive your product, company, and brand.
We were looking for ways to quantify and measure our users’ digital experience. There were several challenges to achieving it. While you can track metrics with end-user experience monitoring (EUEM) and measure the application’s performance, you cannot have a clear picture without broad visibility of the digital experience.
You need application performance management and also to analyze user behavior within your application. Digital Experience Monitoring (DEM) combines both functions, optimizing the operational experience and behavior of humans and entities with applications and services.
DEM can be defined as the availability and performance monitoring that aims to optimize the operational experience of a digital agent, human, or entity, during their interaction with enterprise applications services. Organizations use DEM software to discover, track and optimize the end-user experience with applications and web-based resources.
DEM tools use real-user monitoring and simulated traffic to analyze real and theoretical performance, providing analytics that helps you improve application and site performance. These tools give you useful insights that help you understand how visitors navigate and interact with your site, and discover where the user experience needs improvement.
Digital experience monitoring is essential for digital transformation, so you can monitor the performance of processes and the user's perception when interacting with your application. Customers are not interested in the technical challenges or the backend of your app. They know how they feel when they interact with your apps, pages, and other aspects of your business. Additionally, the metrics you can get from DEM tools enable you to detect and resolve any issue that may affect the customer’s experience, helping you keep up with the demands of digital consumers.
You may think: Why do I need DEM if I have application performance monitoring? APM is ineffective in detecting and diagnosing what is affecting your user experience. DEM tools measure the performance of your applications from the user’s perspective.
A DEM tool monitors four key elements: Reachability, availability, performance, and reliability. That means it measures whether the end users can access the application easily, whether the application is fast enough, and whether it delivers reliable performance.
Another aspect you need to consider for digital experience monitoring is visibility. Without knowing what is happening in your entire IT infrastructure, you cannot understand how well it supports the needs of the users.
In summary, any company undergoing digital transformation can benefit from incorporating digital experience monitoring to prepare for the advancement of technology and to improve how its business interacts with its users.