・ Comprehensive and feature rich ecommerce platform : Magento is generally considered to be the most advanced e-commerce program available in the market. This means that if your business has some complex needs that must be met, Magento is probably the platform that will be able to do it.
・ Open Source : One of the biggest advantages of using Magento is that it is an open source program. With an open source code such as this, it makes it possible for you to modify the platform to fit your needs.
・ Community : Magento has a large community of developers, users, and providers. Since it is an open source project backed up by a huge community, it has gone through a number of upgrades over the years
・ Integration : Magento can easily be integrated into many other third-party resources.
Room for Improvement:
・ Very Complex : Although having a lot of features with your e-commerce site may be nice, the Magento platform is very complex. Because of this, it may be difficult to figure out how to use it.
・ Not Many Good Developers : Because of the complexities of the platform, there aren’t really that many good developers in the industry. Good Magento developers are difficult to find. If you are in the market for a developer, you may have a hard time finding someone who can meet your needs
・ Needs the Right Environment : Magento has to be hosted in the perfect environment to work properly.Since it is such a big and complex platform, it needs to be hosted on a good server.People who are using Magento first time, will find it difficult to install on a server and setup properly.Magento is an open-source platform that makes it possible to create a fully-functional e-commerce site.I have installed myself the Magento couple of times and to be frank it is not easy to install, but it works flawlessly once it is installed successfully.
Magento is on the top of the list of preferred eCommerce solution globally. More and more companies now prefer Magento as their eCommerce platform when it comes to using open source eCommerce solution. It's used by 30,000 merchants and is the world’s fastest growing eCommerce platform.