Magento Overview

Magento is the #1 ranked solution in our list of top eCommerce Platforms. It is most often compared to SAP Hybris Commerce: Magento vs SAP Hybris Commerce

What is Magento?

Magento is an e-commerce platform that is used by businesses to create and manage their online web-based stores. The system uses the Entity Attribute Value database model as its core structure, and the various options available make Magento a flexible shopping cart system that includes all the components a business owner needs to get his or her business up and running.

Businesses looking to branch out and move into a larger selling bracket could use the Magento services well. Scalability and flexibility are key factors that contribute to the on-going use of Magento carts across the business spectrum. Other tools included in the packages are marketing tools, full customer support, technical stats such as PHP 5 and Zend framework and PA-DSS compliant systems for superior encryption, intuitive search functions, and easy to manage user interface. It also allows for multiple currencies to be accounted for and multiple stores to be managed and run simultaneously.

Magento Buyer's Guide

Download the Magento Buyer's Guide including reviews and more. Updated: January 2021

Magento Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

Magento Video

Pricing Advice

What users are saying about Magento pricing:
  • "The cost of implementation is cheap compared to other solutions."

Magento Reviews

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Chirag Bhavsar
Founder and CEO at Coduzion Technologies Pvt Ltd
Real User
Top 10Leaderboard
Oct 22, 2020
Handles order processing, customer management, configuration, third party payment integration, and shipping matters

What is our primary use case?

I work mostly with clients who have online businesses and clients who are entrepreneurs who have new online businesses and want to expand them. I sit down with these clients, understand their business, and lay out their online business plan. We set up a framework for the business, then we set up their website and application so that they can sell their products online, very conveniently. I provide a solution to ensure that any brand, user or online merchant can sell their products online. I am self-employed, but I do have a firm set up here in India for tax purposes. There are certain rules… more »

Pros and Cons

  • "Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."
  • "Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."

What other advice do I have?

They should have a ready-made plan or know if they want to integrate their shop or they want to use this solution, and they should have a proper plan before going ahead. That is because this is a slightly complex e-commerce system, so you have to be ready with all the requirements in very great detail, much more than just going randomly with notes. Everything should be well documented in the plan before the execution. If that's done, then I think Magento will help in a greater way to solve your problem. Magento offers a certification program. I would say developers should learn the right way…
Ali Asif
CEO at AA Logics
Real User
Top 20
Oct 20, 2020
Has a modular approach, welcoming extensions that are cost-effective and speed time to market

What is our primary use case?

Magento 2 is basically a B2C solution for online retail shops. Our clients are majorly small to medium-sized businesses who are using this product to sell online and manage their orders. They also manage their products, catalog, and customers using it. Our company includes a structure that caters to the needs of companies who are already using Magneto 2. We have a development team, a DevOps team, and a marketing team. We provide all of the services required to manage, maintain, develop, and implement this solution for our clients under one roof.

Pros and Cons

  • "The ecosystem includes thousands of vendors who are providing third-party add-ons."
  • "The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard."

What other advice do I have?

I would rate this solution an eight out of ten.
Find out what your peers are saying about Adobe, SAP, Salesforce and others in eCommerce Platforms. Updated: January 2021.
455,301 professionals have used our research since 2012.
.Kim Murphy
Owner at Designz23
Consultant
Top 5Leaderboard
Aug 12, 2019
Highly customizable and easy to manage, but has problems related to stability

What is our primary use case?

We used Magento to build an online shopping website for one of our biggest web design clients. Our client wanted a fast and easy solution and did not mind using a pre-made template.

Pros and Cons

  • "The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."
  • "More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."
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