Salesforce Marketing Cloud Benefits
We can now create notification templates directly on Salesforce Marketing Cloud, which previously required us to create them in Microsoft Word or PDF and save them in our own repository. This saves us both time and storage space.
We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales.
View full review »Salesforce Marketing Cloud helps us have all the communication and logs we communicate with our customers in one place. This helps us work on our data to understand our customers better.
View full review »Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,740 professionals have used our research since 2012.
RK
RahulKumar11
Senior Salesforce Consultant
I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.
View full review »AB
reviewer2191812
Head of Information Technology at a non-profit with 10,001+ employees
The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place.
View full review »- Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.
- Allows organisations to connect with leads and customers across every channel, on any device.
- Allows organisations to implement automated solutions, saving time and money.
NT
reviewer1686366
Head of Digital Consulting Team at a mining and metals company with 1,001-5,000 employees
Previously, demand was fragmented and varied depending on the line of business, such as plate mail, pipe mail, and calls. This made it difficult to track metrics, such as the order book, conversion from leads to opportunities, etc. However, since Salesforce was implemented, the tracking has improved significantly, as all leads, opportunities, and conversions are captured. This has improved visibility for both end users and salespeople, as well as higher-ups.
The solution has improved the efficiency of our entire organization.
View full review »The solution helps to pull information together for everyone to use.
View full review »KW
Ken Watson
Vice President Information Technology at a financial services firm with 201-500 employees
This solution has improved organization brand awareness with prospects and clients. It can track open and click-through rates, among other Key Performance Indicators (KPIs). While only Premier Support customers (like our firm) have access to Accelerators, these subject matter-taught webinars give detailed implementation instructions.
View full review »SP
reviewer1527195
Product Specialist at a tech services company with 1,001-5,000 employees
The solution helps to boost the basic revenue generation of a company.
RP
reviewer1176129
Sr. Systems Engineer at a tech vendor with 1,001-5,000 employees
Salesforce Marketing Cloud has helped the organization by having centralized management capabilities. We have all the information from a single point of view. It is useful for me, for example, if I am to be looking at a customer account with my boss, which is in a different location from me, we can see the same account. He has access to the same piece of information I have. He has more access and can bring me more details. The solution is good for collaborative work, things can get done faster.
View full review »I automated the creation of almost everything in the platform using scripts and cloud pages to make life easier for the deployment team.
View full review »SV
reviewer1118124
Chief Marketing Officer- CMO at a tech services company with 51-200 employees
The way the solution improves the organization is to personalize the experience on the website. If you know the customer that is visiting your site, and you can personalize their experience, it can be very interesting and could increase the user experience and also the results.
View full review »RJ
RICKY RAKESH JHA FIP
Works
- Eliminated multi-platform departmental dependency
- Helped in the controlled sales cycle.
RK
reviewer1136931
Demand Generation Associate at a tech services company with 501-1,000 employees
The solution has made it easier and faster in marketing, specifically around automation.
In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together.
This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself.
View full review »Buyer's Guide
Salesforce Marketing Cloud
March 2024
Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
768,740 professionals have used our research since 2012.